Moving the Needle. Yorkey Mike

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Moving the Needle - Yorkey Mike


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      Joe Sweeney

      Moving the Needle

      Praise for Moving the Needle

      “Joe's game plan in Moving the Needle will help you on the road from success to significance.”

– Bob Buford, author of Half Time

      “Joe's program titled Operation Crossover, which he used his training for the U.S. Navy SEALs, taught me how to transition from military to civilian life. He has been a huge help to me personally and my fellow brothers in the SEAL teams. Joe helped me set a clearly defined goal for what I want next and helped me better understand how to put myself out there in the corporate world. With Joe's help, I have made a successful transition from the SEALs to General Motors by using the principles in Moving the Needle.”

– Patrick Bisher, GM Group Leader, Production; former Navy SEAL

      “Joe's address to our leadership group at CUNA Mutual was a moving and inspirational experience for our team. He knows how to coach, lead, and inspire leaders.”

– Bob Trunzo, President of CUNA Mutual Group Insurance & Financial Services

      “Joe Sweeney recently presented an inspirational keynote and workshop to our LexisNexis Women Connected group, which gave participants the tools to create game changers in their business and personal lives. Joe caused a powerful and positive paradigm shift for many who attended the workshop.”

– Louise Jones, JD, LexisNexis, Process Improvement Director – Customer Systems, North American Research Solutions

      “One percent of the people in the world do what they say they will do. One percent of the people in the world give without expectation of return. One percent of the people of the world understand how to connect with people by being a value provider. Joe Sweeney is in the 1 percent bracket. He has set the standard for doing business ethically and enthusiastically. I heartily recommend that you buy Moving the Needle and hire Joe to inspire your people to greater heights.”

– Jeffrey Gitomer, best-selling author, keynote speaker, and sales authority

      “Joe's book reveals key concepts for getting clear, free, and making significant improvements in your professional and personal life.”

– John Assaraf, New York Times best-selling author of The Answer and Having It All, featured in the Blockbuster movie, The Secret

      “Moving the Needle will help you to understand that we have been given a tremendous gift of longevity in our lives. Joe provides many tools for you to make the most out this most precious gift of time.”

– Ken Dychtwald, PhD, author of A New Purpose: Redefining Money, Family, Work, Retirement and Success

      “Over the years I've worked with Joe on various investment opportunities and have shared the principles from his book with my teams across the globe. Each and every time, Joe has added significant value to the process by providing simple, yet impactful insights that cause you to stop and reframe how you are approaching a project. Over the years nothing has impressed me more about Joe than what a great father he has been to his four children. To me, nothing tells you more about a person and his principles than how he treats and interacts with his family.”

– Mark Pacchini, former President of Foote Cone & Belding Advertising; current CEO of rVue, Inc.

      “Joe was helpful when he talked to our coaching staff during our NCAA Final Four run. Many of the concepts in Moving The Needle helped our team get to the Final Four in Dallas.”

– Bo Ryan, Head Coach of the University of Wisconsin–Madison Badgers men's basketball team

      “Joe Sweeney has “moved the needle” for my students at the University of Minnesota each time he has visited. This book captures his message of why and how to get clear, get free, and get going. Students of all ages can benefit from his game plan.”

– Joel Maturi, Retired Director of Athletics, Current Instructor, University of Minnesota

      “I strongly believe in the principles found in the following four books, so much so that I require all my employees to read them and am now adding a fifth —Moving the Needle.

      The Intelligent Investor by Benjamin GrahamThe Power of Positive Thinking by Norman Vincent PealeHow to Win Friends & Influence People by Dale Carnegie

      Networking Is a Contact Sport by Joe Sweeney

– Ab Nicholas, CEO of the Nicholas Company

      “Joe's address to more than 400 Army Reserve soldiers, many with extensive deployment experience, significantly helped them maintain balance in their lives as citizen soldiers. Joe was a game changer for our troops.”

– Brigadier General John C. Hanley, Commander, 3rd Battle Command Training Brigade, 75th Battle Command Training Division

      “I have watched the concepts of the Winning Game Plan be implemented with many companies over the years and employ them often in my current role at Turtle Wax. The system works by creating positive daily changes in your professional and personal life.”

– Mark Leopold, CEO of Turtle Wax Inc.

      “Last fall Joe implemented the Winning Game Plan with our commercial banking team. It was so successful that we asked him to come back this year and repeat the program with our retail bankers. The program has made a real difference in the professional and personal lives of our employees.”

– Jay Mack, President and CEO of Town Bank

      “Moving the Needle is a playbook to be used by the health care industry. Getting clear, free, and going is the foundation for untangling the complexity that exists today and creating a future of more affordable, accessible, and higher-quality care. Joe Sweeney does it again.”

– Greg Borca, national health care entrepreneur

      “Reading Networking Is a Contact Sport and Moving the Needle were watershed moments in my career. Five years ago, I never would have believed that I could be in a business development role at my firm. Understanding your approach to sales and implementing the 5/10/15 program helped transform my daily routine. Your insights helped me to see that in my business, wealth management, networking, and sales are all about understanding people's needs and helping them find the right solution.

– John V. Celentani, Northern Trust

      “Moving the Needle will help you and your team become the best version of yourselves.”

– Matthew Kelly, The New York Times bestselling author of The Dream Manager

      “Joe Sweeney's approach to improving personal performance is spot on. In both business and on the race track, the competitive set is fierce. You have to move the needle, or you will be left behind.”

– Mike Welsh, Vice President, Commercial Development, Rahal Letterman Lanigan Racing; Former Director, Sports and Event Marketing, Miller Brewing Company

      MOVING THE NEEDLE

      GET CLEAR, GET FREE, AND GET GOING IN YOUR CAREER, BUSINESS, AND LIFE

      JOE SWEENEY

      WITH MIKE YORKEY

      Cover design: Michael J. Freeland

      Copyright © 2015 by Pay It Forward Enterprises. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright


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