Market Encounters. Bianca Murillo

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      Market Encounters

      NEW AFRICAN HISTORIES

      SERIES EDITORS: JEAN ALLMAN, ALLEN ISAACMAN, AND DEREK R. PETERSON

      David William Cohen and E. S. Atieno Odhiambo, The Risks of Knowledge

      Belinda Bozzoli, Theatres of Struggle and the End of Apartheid

      Gary Kynoch, We Are Fighting the World

      Stephanie Newell, The Forger’s Tale

      Jacob A. Tropp, Natures of Colonial Change

      Jan Bender Shetler, Imagining Serengeti

      Cheikh Anta Babou, Fighting the Greater Jihad

      Marc Epprecht, Heterosexual Africa?

      Marissa J. Moorman, Intonations

      Karen E. Flint, Healing Traditions

      Derek R. Peterson and Giacomo Macola, editors, Recasting the Past

      Moses E. Ochonu, Colonial Meltdown

      Emily S. Burrill, Richard L. Roberts, and Elizabeth Thornberry, editors, Domestic Violence and the Law in Colonial and Postcolonial Africa

      Daniel R. Magaziner, The Law and the Prophets

      Emily Lynn Osborn, Our New Husbands Are Here

      Robert Trent Vinson, The Americans Are Coming!

      James R. Brennan, Taifa

      Benjamin N. Lawrance and Richard L. Roberts, editors, Trafficking in Slavery’s Wake

      David M. Gordon, Invisible Agents

      Allen F. Isaacman and Barbara S. Isaacman, Dams, Displacement, and the Delusion of Development

      Stephanie Newell, The Power to Name

      Gibril R. Cole, The Krio of West Africa

      Matthew M. Heaton, Black Skin, White Coats

      Meredith Terretta, Nation of Outlaws, State of Violence

      Paolo Israel, In Step with the Times Michelle R. Moyd, Violent Intermediaries

      Abosede A. George, Making Modern Girls

      Alicia C. Decker, In Idi Amin’s Shadow Rachel Jean-Baptiste, Conjugal Rights

      Shobana Shankar, Who Shall Enter Paradise?

      Emily S. Burrill, States of Marriage

      Todd Cleveland, Diamonds in the Rough

      Carina E. Ray, Crossing the Color Line

      Sarah Van Beurden, Authentically African

      Giacomo Macola, The Gun in Central Africa

      Lynn Schler, Nation on Board

      Julie MacArthur, Cartography and the Political Imagination

      Abou B. Bamba, African Miracle, African Mirage

      Daniel Magaziner, The Art of Life in South Africa

      Paul Ocobock, An Uncertain Age

      Keren Weitzberg, We Do Not Have Borders

      Nuno Domingos, Football and Colonialism

      Jeffrey S. Ahlman, Living with Nkrumahism

      Bianca Murillo, Market Encounters

      Laura Fair, Reel Pleasures

      Thomas F. McDow, Buying Time

      Jon Soske, Internal Frontiers

       Market Encounters

       Consumer Cultures in Twentieth-Century Ghana

      Bianca Murillo

      OHIO UNIVERSITY PRESS

      ATHENS

      Ohio University Press, Athens, Ohio 45701

       ohioswallow.com

      © 2017 by Ohio University Press

      All rights reserved

      To obtain permission to quote, reprint, or otherwise reproduce or distribute material from Ohio University Press publications, please contact our rights and permissions department at (740) 593-1154 or (740) 593-4536 (fax).

      Printed in the United States of America Ohio University Press books are printed on acid-free paper

      27 26 25 24 23 22 21 20 19 18 17 5 4 3 2 1

      A version of chapter three is based on Bianca Murillo, “‘The Modern Shopping Experience’: Kingsway Department Store and Consumer Politics in Ghana,” Africa: Journal of the International African Institute 82, no. 3 (2012): 368–92, © 2012 by Cambridge University Press. Reprinted with permission from Cambridge University Press.

      COVER IMAGE. Miss Ghana, Monica Amekoafia, visits Kingsway Department Store, Accra, April 1957.

      Reproduced with kind permission of Unilever from the original at the Unilever Archives, UAC/2/10/B1/8/1/15.

       Library of Congress Cataloging-in-Publication Data

      Names: Murillo, Bianca, author.

      Title: Market encounters : consumer cultures in twentieth-century Ghana / Bianca Murillo.

      Other titles: New African histories series.

      Description: Athens, Ohio : Ohio University Press, 2017. | Series: New African histories | Includes bibliographical references and index.

      Identifiers: LCCN 2017027990| ISBN 9780821422885 (hc : alk. paper) | ISBN 9780821422892 (pb : alk. paper) | ISBN 9780821446133 (pdf)

      Subjects: LCSH: Consumption (Economics)—Ghana—History—20th century. | Consumption (Economics)—Political aspects—Ghana. | Consumers—Ghana—History—20th century. | Ghana—Commerce—History—20th century.

      Classification: LCC HC1060.Z9 C64 2017 | DDC 381.309667—dc23

      LC record available at https://lccn.loc.gov/2017027990

       To Teresa Rubie

       Contents

       List of Illustrations

       Acknowledgments

       List of Abbreviations

       Introduction. Consuming Histories and Creating Economies

       Chapter 1. A Door “Wide Open” Imagining Gold Coast Markets

       Chapter 2. “We Cannot Afford to Be Fooled” African Intermediaries on Shifting Commercial Terrain

       Chapter 3. “In Time for Independence” Kingsway Department Store, Modernity, and the New Nation

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