Market Encounters. Bianca Murillo
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Market Encounters
NEW AFRICAN HISTORIES
SERIES EDITORS: JEAN ALLMAN, ALLEN ISAACMAN, AND DEREK R. PETERSON
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Market Encounters
Consumer Cultures in Twentieth-Century Ghana
Bianca Murillo
OHIO UNIVERSITY PRESS
ATHENS
Ohio University Press, Athens, Ohio 45701
© 2017 by Ohio University Press
All rights reserved
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Printed in the United States of America Ohio University Press books are printed on acid-free paper
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A version of chapter three is based on Bianca Murillo, “‘The Modern Shopping Experience’: Kingsway Department Store and Consumer Politics in Ghana,” Africa: Journal of the International African Institute 82, no. 3 (2012): 368–92, © 2012 by Cambridge University Press. Reprinted with permission from Cambridge University Press.
COVER IMAGE. Miss Ghana, Monica Amekoafia, visits Kingsway Department Store, Accra, April 1957.
Reproduced with kind permission of Unilever from the original at the Unilever Archives, UAC/2/10/B1/8/1/15.
Library of Congress Cataloging-in-Publication Data
Names: Murillo, Bianca, author.
Title: Market encounters : consumer cultures in twentieth-century Ghana / Bianca Murillo.
Other titles: New African histories series.
Description: Athens, Ohio : Ohio University Press, 2017. | Series: New African histories | Includes bibliographical references and index.
Identifiers: LCCN 2017027990| ISBN 9780821422885 (hc : alk. paper) | ISBN 9780821422892 (pb : alk. paper) | ISBN 9780821446133 (pdf)
Subjects: LCSH: Consumption (Economics)—Ghana—History—20th century. | Consumption (Economics)—Political aspects—Ghana. | Consumers—Ghana—History—20th century. | Ghana—Commerce—History—20th century.
Classification: LCC HC1060.Z9 C64 2017 | DDC 381.309667—dc23
LC record available at https://lccn.loc.gov/2017027990
To Teresa Rubie
Contents
Introduction. Consuming Histories and Creating Economies
Chapter 1. A Door “Wide Open” Imagining Gold Coast Markets
Chapter 2. “We Cannot Afford to Be Fooled” African Intermediaries on Shifting Commercial Terrain
Chapter 3. “In Time for Independence” Kingsway Department Store, Modernity, and the New Nation