THE MAGIC OF PERSUASION. Dr. Azim Ostowar Ghafuri
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Dr. Azim Ostowar Ghafuri
THE MAGIC OF PERSUASION
Power of Persuasion in our Social Life
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Inhaltsverzeichnis
PART ONE CHAPTER I – PERSUASION
CHAPTER V - PUBLIC RELATIONS AND ADVERTISING SIMILARITY AND DIFFERENCES
CHAPTER VI - ADVERTISING AND PROPAGANDA
CHAPTER VII - MARKETING AND ADVERTISING
CHAPTER VIII - PROPAGANDA AND EDUCATION
DEDICATION
I would like to dedicate my Book to my late. beloved daughter Angela jan, my late. Parents,my wife, my sons: Ajmal Jan, Wali Jan, Jamil Jan, my grandchildren: Roman Jan, Hilla Jan, Lemar Jan, my daughters in-Law: Maryam Jan, Lina Jan, my sisters and brothers and their families, my uncle, M. Aref khan and my all friends, whom I love/loved and respect very much.
ACKNOWLEDGEMENT
Herein, I would like to express my deepest gratitude and appreciation to all those who, in one or another way played a role in or contributed to the preparation of this book and provide me the means and the materials needed for this book. Particularly I expressed my best thanks and gratitude to my book-editor Diplom Social pedagogue Narges Richard.
Author:
Dr. Azim Ostowar Ghafuri was born in Nangarhar Afghanistan and he got there a Bachelor Degree in Communication. Then from India he received a Master Degree in Telecommunication as Diploma-Engineer. After that Dr. Azim Ostowar Ghafuri obtained a Diploma for Journalism from International Institute of Journalism in Budapest Hungary. Then he got a Master Degree with best Result in Journalism (Red Diploma) from Warsaw University. Later on, Dr. Azim Ostowar received a Ph.D. (Doctortitle) in Human Studies and Political Sciences also from Warsaw University in Poland. In 1983 he got a Membership of International Organization of Journalist. Dr.Azim Ostowar Ghafuri speaks five languages.
CONTENTS
INTRODUCTION PAGE
PART ONE
DEFINITIONS, DESCRIPTIONS AND APPLICATIONS OF PERSUASION SPHERES
CHAPTER 1 PERSUASION
Examples of Persuasions Effect and Non-Effect
The Satisfaction of Needs
The Information and Environment
Influencing Behavior of other Persons
Definition of Persuasion
Principles of Persuasion
Persuasion Techniques
Requirements for Successful Persuasion
CHAPTER 2 ADVERTISING
Debate in Advertising
Criticisms of Advertising
Defences of Advertising
Definition of Advertising
Kinds of Advertisings
Advertising Organisations (Departments/Agencies)
Advertising Agency
The structure of Advertising Agencies
Advertising Research
Different Advertising Media
Television Advertisings
Radio Advertisings
Direct Mail
CHAPTER 3 PROPAGANDA
Propaganda and its Concept
Definition of Propaganda
The types of Propaganda
Counter-Propaganda
Vehicles of Propaganda
CHAPTER 4 PUBLIC RELATIONS (PR)
The Corporation as a Social Institution
Public Relations Evolution
Basic Objectives of Public Relations Department
Publicity
Radio
Television
Types of Visual Communication Media
PART TWO
SIMILARITIES AND DIFFERENCES OF PERSUASION SPHERES
CHAPTER 5 PUBLIC RELATIONS IN ADVERTISING
SIMILARITY AND DIFFERENCES
Where Advertising and Public Relation meet together
The effect of Advertising on Public Relations
Differences
CHAPTER 6 ADVERTISING AND PROPAGANDA