Creating global brand, 2 part. Leadership research institute. Maikl Sosnin
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ing global brand
2
Maikl Sosnin
© Maikl Sosnin, 2017
ISBN 978-5-4483-6051-0
Created with intellectual publishing system Ridero
Location
Usually I start telling about location in the middle and this is only second part of the book, so must be good reason to change tradition.
Any information structuring – the most serious practice for any manager of any rank, said one my professors in Oxford.
Let’s say – I must issue one point of information a week, a book, an essay, blog article, interview in audio \ video formats – well, any.
When we will speak about location, we will speak in reality about how to unite all locations of your company.
By word unite I mean any way of communication that everybody accept – formally accept and formally agree with the source and with the person.
And when you do writing you do it for three reasons: unite your people, make world know about your product, make personal promoting.
Well… location.
How many countries do world has today – the answer for this simple stupid question from elementary school will make your business global.
I remember when I for the first time realized how much leadership has in common with any religion of the modern world!
Sorry for such sentence in such book, but I like this example so and so much, do not be afraid when you also see this.
What I mean by telling this very strange thing in a serious book about international business and international finance?
Well, suddenly I realized that I do not want to know how many countries there are in the modern world… who are they?
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