SCIENTIFIC ADVICE & PRACTICAL IDEAS

       FOR REVOLUTIONIZING YOUR MARKETING SUCCESS

      Jump Start Your MARKETING Brain demystifies advanced marketing wisdom. It allows every business owner, salesperson, and marketing manager to have at his or her fingertips the same expert marketing advice and ideas that the Eureka! Ranch provides to leading companies such as Procter & Gamble, Ford Motor Company, Bank of America, Nike, and Walt Disney.

      OVERT BENEFIT: This book will show you how to IMMEDIATELY DOUBLE your Marketing Success Rate. From Scotland to Canada to the United States, marketing managers of MEGA-BRANDS and even small businesses have realized near-instant results using this Scientific Advice. The following quotes from small businesses, from people who attended a Jump Start Your Business workshop, give you a sense of the speed of results that are possible.

      “We sent out a trial mail shot on our new product (developed at Jump Start) on Thursday to eighteen customers and received three orders this morning (Monday)—definitely the fastest response to any marketing we have ever done.

      “The materials we produced using the Jump Start principles are by far the most effective I have ever used. I’ve already sent out four quotes to new customers, with more on my desk to do.”

      REAL REASON TO BELIEVE: Unlike opinion-preaching gurus, the advice and ideas provided are grounded in HARD DATA. Quantitative data, statistically analyzed, ensures that the advice is RELIABLE & REPRODUCIBLE.

      Bottom Line: Jump Start Your MARKETING Brain is 50,000 volts of ideas and advice designed to guide business owners and managers toward smarter systems of marketing thinking. It will teach you practical ideas for multiplying the impact of every dollar you invest and every hour you spend on sales and marketing.

       PRAISE FOR THE FIRST EDITION OF JUMP START YOUR MARKETING BRAIN

      “Doug Hall is one of the most dynamic and intense people I have ever met. Known for his ‘Eureka! Ranch,’ Doug is regarded as one of America’s Top Business Innovation Experts. One of the real treasures of this book is its layout. The left side of the page ‘is data-proven truth, distilled into a single sentence at the top of the page.’ On the right side of the page are practical ideas. I am talking about the kind of practical ideas that you will wear out at least two highlighters marking the points that apply to you. Folks, this book is exactly what you are looking for when you need some ideas and you want to sell more with less investment of time, money, and resources.”

      “Why We Like This Book: Hall has concocted a valuable formula for making marketing more meaningful by addressing marketing issues head-on with quantifiable research data and turning those numbers into useful ideas that can improve the way marketers sell. While creating a winning marketing plan, the author also delves into the psychology of selling, the wisdom of numerous historical figures inside and outside the industry, and the many techniques that have brought others marketing success.”

      “Now you can base your marketing tactic decisions on proven data (instead relying on your gut): Data heaven. If you love research data and smack your lips over campaign results metrics just like candy, you’re going to eat this book up. (Plus, the footnotes citing each study are useful when trying to convince your boss to let you do great marketing.) According to one study cited in the book, ‘purchase interest in a target subject declined from 53 percent to 38 percent when irrelevant information was added to the concept.’ So, we’ll stop writing what we think about the book here lest we decrease your interest, and let you move on to reviewers’ opinions….”

      “Jump Start Your MARKETING Brain is a superb resource for anyone considering, studying, or employed in the complex business of commercial marketing regardless of the products or services involved.”

      “This book does offer a meaningful benefit to its potential customers. It is clearly based on solid research. And it is presented in a format that makes it user-friendly. It presents significant findings and explains the nature of the research from which they are derived. It then shows readers how to apply them to their marketing challenges.”

      “The contents of Jump Start Your MARKETING Brain are based on a sound premise: Marketing should be guided on hard evidence and not on ‘guru opinions.’ While this doesn’t sound like such a profound observation, the bulk of marketing books are based on selective case studies, cherry-picked examples, opinions by ‘experts’ presented as less than bulletproof facts, and based on logic. This is what Jump Start Your MARKETING Brain does. Any book that attempts to build marketing actions on actual data deserves a second look and perhaps a place in any marketer’s bookshelf.”

      “When I read books, I fold down the corner of the pages that contain passages I want to review later. Looking at my copy of the book, I am certain that more pages have folded-down corners than pages that don’t!”

      “An extraordinary synthesis of the academic and the pragmatic— making this a Wheel of Marketing for a new generation.”

      “This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously, this book is a must read.”

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