THE IDEAS INTO ACTION GUIDEBOOK SERIES

      This series of guidebooks draws on the practical knowledge that the Center for Creative Leadership (CCL®) has generated in the course of more than thirty years of research and educational activity conducted in partnership with hundreds of thousands of managers and executives. Much of this knowledge is shared—in a way that is distinct from the typical university department, professional association, or consultancy. CCL is not simply a collection of individual experts, although the individual credentials of its staff are impressive; rather it is a community, with its members holding certain principles in common and working together to understand and generate practical responses to today’s leadership and organizational challenges.

      The purpose of the series is to provide managers with specific advice on how to complete a developmental task or solve a leadership challenge. In doing that, the series carries out CCL’s mission to advance the understanding, practice, and development of leadership for the benefit of society worldwide. We think you will find the Ideas Into Action Guidebooks an important addition to your leadership toolkit.

      Table of Contents

       What Are Morale, Pride, and Spirit?

       Meeting Social Needs

       Laying the Foundation

       The Leader’s Role

       How to Build Morale, Pride, and Spirit

       Shared Experiences

       Communication

       Other Tools and Activities

       Handling Opposition

       Onward and Upward

       Suggested Readings

       Background

       Key Point Summary

       EXECUTIVE BRIEF

      To build morale, pride, and spirit, a leader needs to possess certain characteristics and skills. This book will help you determine your current level of readiness in these areas. It describes two key factors: time spent together in shared experiences and communication among team members. When morale, pride, and spirit are enhanced, there is a positive response of cooperation and loyalty from team members toward the leader, the team, and the organization. Productivity and efficiency are enhanced, and there are tangible economic and relational outcomes. The leader is the key to the success of the entire process.

      What Are Morale, Pride, and Spirit?

      Morale is a reflection of the attitude or mental condition of an individual or team. People with high morale are generally positive, optimistic, cooperative, and supportive of their team’s vision and mission. They have a can-do attitude, persistence, harmony, and a willingness and determination to do whatever it takes to accomplish the mission. They can quietly but with great confidence in themselves and their team go about the business of completing their tasks.

      People with pride respect themselves and the other members of their team, delight in the team’s achievements, and believe that whatever they must face, they can collectively and successfully handle it. They are proud of their team. There is a justifiable belief by the team members in their personal worth, as well as that of the team. Pride also results in the members’ identifying with the team and what it represents. The team now helps to define them.

      Spirit is an animating principle that reveals itself in the vigor, energy, vivacity, and courage of the team members. It is routinely seen in successful sports teams and in crowd reactions during sporting events. Spirit can be contagious, motivational, and inspirational. It can be generated by the team’s leader or members with encouraging words, hand clapping, backslapping, singing, shouting, and so on.

      When morale, pride, and spirit are present within a team, productivity is high, relationships are strong, and it is actually fun to go to work. Without morale,

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