Copyright © 2009, 2006 by Brady G. Wilson

      All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher.

      Revised Edition published in 2009 by

       BPS Books

       Toronto, Canada

       www.bpsbooks.com A division of Bastian Publishing Services Ltd.

      First published in 2006 by Bastian Books

      Cataloguing in Publication Data available from

       Library and Archives Canada

      Note: Great care has been taken care to protect the identities of the people in the following stories. Where individuals’ real names have been used, as indicated in brackets, we have received permission to do so. Every effort has been made to identify, obtain permission from, and credit all sources. The publisher would appreciate notification of omissions or errors so that they may be corrected. Chapter 2 excerpt from Communication World, July–August 2004, courtesy of International Association of Business Communicators. Chapter 5 excerpt from The Language of Love excerpted and adapted from The Language of Love by Gary Smalley and John Trent, Ph.D., a Focus on the Family book published by Tyndale House Publishers. Copyright © 1988, 1991, 2006 by Gary Smalley and John Trent, Ph.D. All rights reserved. International copyright secured. Used by permission. Chapter 7 excerpt from “Tell Me More: On the Art of Listening” by Brenda Ueland from Strength to Your Sword Arm: Selected Writings by Brenda Ueland (Holy Cow! Press, 1993). Used by permission of the Estate of Brenda Ueland and Holy Cow! Press. All rights reserved.

      Cover and interior design and typesetting:

       Daniel Crack, Kinetics Design

       www.kdbooks.ca

       To the memory of J.C. Wilson, my Dad, a man who pulled more laughter out of life than anyone I have ever known

       Contents

       Foreword

       Preface

       1 My Journey to Pull Conversations

       2 Conversations Release Energy

       Accessing the Power of Pull Conversations

       3 The Logic of Pull Conversations

       Creating Capacity in Your Listeners

       4 Pull Out Their Reality

       Harnessing the Power of Context

       5 Pull Them into Your Reality

       Tapping the Power of Pull

       6 Pull Out the Bigger Reality

       Performing the Magic of 1+1 = 5

       7 Pull Out People’s Best Stuff

       Releasing Brilliance Through Respect

       8 Juice Your Environments

       Understanding the Five Drivers of Engagement

       9 Juice Your Relationships

       Repairing Broken Connections

       10 “Cultural Architects to Work!”

       Sixteen Ways to Produce Juice

       Conclusion

       Appendix

       Debunking the 7%–38%–55% Communications Fallacy

       A JUICE Glossary

       Bibliography