Powerful Presentations. Jacques Waisvisz
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Audiences
For the purpose of this book, we will not delve into the different types of audiences that a professional speaker may face. We assume that you are speaking to a mixed audience or an audience that is basically made up of people whose interests are favourably disposed to your subject, that you are aware of their knowledge or ignorance on the subject and that the information contained in your speech, at the time of your speech, can add to their knowledge and be of benefit to them. Ask yourself: “Why this message, at this time, to this audience.” If the answers make sense, go for it!
However, to ensure that your speech will fit a particular audience, you might still have to make some cosmetic changes to your basic speech. The emphasis of some of your points might have to change ... your anecdotes or stories might not relate to a particular group. At this particular time, as we are writing our first speech and learning the skills to deliver it, the previous remarks in this paragraph are of little importance. However, they become of utmost importance, later on, when we know where, when and to whom we are going to deliver this speech again. I have developed a check list which should help you to identify and overcome eventual problems when speaking to any type of audience.. Make a photocopy of the following and use this speech, venue and audience analysis to tailor your speech to each audience, each time you present it.
“Why this message, at this time, to this audience?”
In the beginning of my speaking career, I volunteered to speak to a junior soccer league at their annual banquet. Management wanted a speech, I volunteered and wrote a speech specifically geared to an audience of kids and adults! However during the banquet it became very clear that the audience wanted to celebrate, make noise and fool around. Had I asked the three questions found at the beginning of this paragraph, just before going on to speak, I would have saved myself much humiliation! I would not have attempted to speak to this group during this particular occasion!
In general, and to please most audiences, ensure that you use some visuals, that you have hand-outs available and that you get some audience participation. In this way, you will have involved the three different ways people use their senses to remember and you will have addressed each of the three main groups of people during your speech: the readers, the listeners and the doers. The audience will appreciate that and you will make your speech more memorable. We’ll talk about visuals, hand outs and audience participation in the third chapter.
Now, let’s get started on our first speech. Find some pencils, paper, a typewriter or set-up your computer. You’ll have your first speech ready in a couple of hours.
Remember it is not the goal but the voyage towards it, which brings most enjoyment. So let’s enjoy the trip.
SPEECH, VENUE AND AUDIENCE ANALYSIS
Speech
•Title
•Time required without Q. & A.
•Subject
•Purpose
•Time required for Q. & A.
Venue
•Occasion
•Place, date, time
•Group name
•Chairperson
•Introducer
•Other speakers
Audience
•General type of audience
•Specific type of audience
•Sex
•Background, occupation, education level
•Present knowledge of and present interest in subject
•Belief in my subject
•Attitude towards my subject and purpose
If you analyze the answers to the above information, you will have no problem identifying changes that you will want to make in your
presentation, to address any type of audience.
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