Copyright 2011 Sylvia Ann Hewlett and Ripa Rashid

      All rights reserved

      Printed in the United States of America

      10 9 8 7 6 5 4 3 2 1

      No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

      Library of Congress Cataloging-in-Publication Data

      Hewlett, Sylvia Ann, 1946-

      Winning the war for talent in emerging markets : why women are the solution / Sylvia Ann Hewlett and Ripa Rashid.

      p. cm.

      Includes bibliographical references.

      ISBN 978-1-4221-6060-2 (alk. paper)

      1. Women in the professions—Developing countries. 2. Businesswomen—Developing countries. 3. Human capital—Developing countries. 4. Employees—Recruiting—Developing countries. 5. International business enterprises—Personnel management. I. Rashid, Ripa. II. Title.

      HD6054.2.D44H49 2011

      331.409172'4—dc22

      2011008673

      The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

      ACKNOWLEDGMENTS

      We owe a particular debt of gratitude to Catherine Fredman, Maggie Jackson, Laura Sherbin, Peggy Shiller, Karen Sumberg, and Jan Alexander. Without their extraordinary writing and research skills, we could not have met the ambitious deadlines of this fast-track book. We are extremely appreciative.

      We would like to thank our lead corporate sponsors—Anne Erni and Melinda Wolfe (Bloomberg LP), DeAnne Aguirre (Booz & Company), Rosalind Hudnell (Intel), Susan Silbermann, Tracy Miller, Sandra Bushby (Pfizer), and Denice Kronau (Siemens)—for generous support that goes well beyond funding. Over this past year these corporate leaders have provided precious access, lent wise counsel, and used up chips on our behalf. We are delighted to see this “walking of the talk” and are hugely grateful.

      We are grateful to the cochairs of the Hidden Brain Drain Task Force—Barbara Adachi, Joan Amble, Anthony Carter, Deborah Elam, Anne Erni, Gail Fierstein, Patricia Fili-Krushel, Lisa Garcia-Quiroz, Rosalind Hudnell, Annalisa Jenkins, Patricia Langer, Carolyn Buck Luce, Mark McLane, Marilyn Nagel, Annmarie Neal, Kerrie Peraino, Horacio Rozanski, Billie Williamson, and Melinda Wolfe—for their belief in the importance of this study and their ongoing commitment to our work.

      A vote of thanks to Melinda Merino and Adi Ignatius of the Harvard Business Review Group, whose inspiration and leadership were critical to this project. Thanks also to Jennifer Waring for valuable contributions to the final draft.

      Thanks also to Christine Abdallah, Hector Aguilar, May Al-Dabbagh, Huda Al-Lawati, Aisha al-Suwaidi, Joanne Alam, Lisandra Ambrozio, Dai Min Barclay, Vanessa Bateson, Pamela Berns, Joni Bessler, Veronika Bienert, Pavan Bhatia, Laura Bergerson, Amanda Bennett, Joni Bessler, Fleur Bothwick, Samara Braga, Sandra Bushby, Valentino Carlotti, Jing Cheng, Sunita Cherian, Sharda Cherwoo, Chantale Couture, Tracy Ann Curtis, Ben Dattner, Patricia de Paula Braga, Vishakha Desai, Alicia Dick, Andrey Donets, Lisa Douglass-Doe, Traci Entel, Isabel Fernandez, Polina Gamper, Tais Garcia Martinez, Jill Guarino, Nandita Gurjar, Arine Hadidian, Jean-Michel Halfon, Kewal Handa, Anjali Hazarika, Leila Hoteit, Bharati Jacob, Julia Jia, Rebecca Kellogg, Alpna Khera, Rapti Khurana, Karine Kocharyan, Murali Kuppuswamy, Sara Laschever, Karma Lande, Liza Landicho, Sandra Lawson, David Lobo, Ginny Luo, Christian Malherbe, Anuradha Mathur, Beth McCormick, Anna Michailowa, Tania Mijas, Carolanne Minashi, Stacè Millender, Hiroo Mirchandani, Keerthana Mohan, Sabrina Mondschein, Maria Muller, Radhika Muthukumaran, Sowmya Nanjundaiah, Priya Pandit, Ludmila Petryahina, Azim Premji, Maria Pronina, Viji Rajogopalan, Jayashri Ramamurti, Julia Repryntseva, Yula Rocha, Elluany Rodriguez, Tami Rosen, Rania Rostom, Tony Russell, Karim Sabbagh, Anu Sarkar, Sandra Scharf, Singari Seshadri, Alexandra Shaforost, Ruby Sharma, Liana Slater, Eytan Sosnovich, Lisa Starzyk, Tom Stewart, Carin Taylor, Deborah Tsai-Munster, Edward Tse, Sunita Thawani, Andrea Turner, Nermeen Varawalla, Joy Villagracia, Robin Vince, Heather Wang, Joan Wang, Veronica Wang, Kim Warren, Adeline Wong, Cindy Wright, Jessica Zhang, and Julia Zhu—and all the women and men who took part in focus groups, interviews, and Virtual Strategy Sessions.

      We're deeply appreciative of the research support and editorial talents of the CWLP team: Mirembe Birigwa, Joseph Cervone, Courtney Emerson, Diana Forster, Shelley Haynes, Claire Ho, Lauren Leader-Chivee. We also want to thank Bill McCready, Stefan Subias, and the team at Knowledge Networks who fielded the survey and were an invaluable resource throughout the course of this research.

      Last but not least, a heartfelt thank you to all sixty-five members of the Hidden Brain Drain Task Force for providing cutting-edge ideas and impressive amounts of collaborative energy: Elaine Aarons, DeAnne Aguirre, Amy Alving, Rohini Anand, Diane Ashley, Subha Barry, Ann Beynon, Esi Eggleston Bracey, Cindy Brinkley, Sheryl Brown-Norman, Brian Bules, Fiona Cannon, Rachel Cheeks-Givan, Ilene Cohn, Desiree Dancy, Nancy Di Dia, Ana Duarte McCarthy,