1  Cover

      2  Front Matter

      3  Introduction Scroll Down: What’s Below? Over to You: Instagram the Instagram Book!

      4  1 Platform From Burbn to Instagram Facebook Purchase Third-Party Instagram Apps and API Changes Finstagrams, Rinstagrams and Multiple Accounts The Algorithmic Timeline Communities, Boundaries and Content Moderation Stories and Snapchat A Business Model The Departure of Instagram Founders Kevin Systrom and Mike Krieger Conclusion

      5  2 Aesthetics Introduction: The Visuality of Instagram Instagram’s Foundational Visualities Instagram’s Visual Identity Instagram’s Evolving Aesthetics of Normalization Telling Instagram Stories and the New Aesthetics of Normalization Instagram’s Platform Vernaculars and Practices Conclusion

      6  3 Ecologies The Visual, Mobile and Locative before Instagram The Instagram Ecology Conclusion

      7  4 Economies Reappropriating Instagram Influencers on Instagram Visual Genres of Influencer Advertising on Instagram Other Commercial and Advertorial Innovations Techniques of Relatability The Downside of Commercial Attention Optimizing Attention on Instagram Recent Guidelines and Ethics Regarding Instagram Commerce Conclusion

      8  5 Cultures Subcultures on Instagram Instagram ‘in Real Life’ Conclusion

      9  6 Lifespans Ultrasounds Sharenting Parental and Child Influencers Co-Creation Mourning, Death and Selfies at #funerals Instagram Data after Death Conclusion

      10  7 From the Instagram of Everything to the Everything of Instagram Instagram Materialities Instagram in Popular Culture Virtual Influencers Templatability of Instagram From the Everything of Instagram … Instagram: Visual Social Media Cultures

      11  Appendix: Instagram Timeline

      12  References

      13  Index

      14  End User License Agreement

      1 Chapter 2Table 2.1. List of Instagram filters (as at August 2018)Table 2.2. List of defunct Instagram filters (as at August 2018)

      1 IntroductionFigure i.1. Instagram nametag for @polityinstabook

      2 Chapter 1Figure 1.1. Instagram ‘Create New Account’ popup message, 2017Figure 1.2. Screenshot of health warning returned with Instagram #bonespo search.

      3 Chapter 2Figure 2.1. Selfie sticks warning sign, Kyoto train station, June 2016Figure 2.2. Scene from western Austria, July 2012, as captured using Retro Camera for Androi…Figure 2.3. ‘Temporary placement object’; Perth train station, April 2014Figure 2.4. Type post templates (screenshots, 1 August 2018)Figure 2.5. Screenshot