1  Series title

      2  Title page

      3  Copyright page

      4  Figures and Tables Figures Tables

      5  Preface

      6  Acknowledgments

      7  1 Introduction “Media effects”: What are they? “Media effects”: An etymology Opinion “Mass” communication “A word has appeared”: Propaganda Public opinion Toward media effects Another way Critical studies Cultural studies Other concerns and outlooks Summary and outline Notes

      8  2 A Narrative Perspective The narrative perspective Narrative theories, communication, and media Media effects: Reluctantly focused on persuasion Recovering orality Narrative structure Narrative psychology and the evolution of narrative The evolution of narrative Notes

      9  3 Media and Violence Imitation and social learning Scientific agreement New technologies and new concerns: Guns, video games, institutional opinions An uneasy consensus Cultural indicators The Violence Profile Cultivation Violence as a cultural indicator Cultivation and narrative Notes

      10  4 Media and Social Representation Representation and effects Women African Americans Sexual minorities and social change Summary Notes

      11  5 Media Use and Social Control Cultural indicators and social control Authoritarianism The irony of the turn from propaganda: The reality of powerful media effects Summary Notes

      12  6 “New” Media, New Narratives? Categories of media effects research The “new” new media? Post-mass media Networks and media theory Two Americas? Did technology change narrative? Convergence culture Digital degradation Summary Notes

      13  7 Conclusion Media as conversation Conversations and narratives Symptoms, Dx, and Rx

      14