Portrays positive character traits of perseverance, compassion, empathy, caring for animals. Haibu is a national character and brand that kids will begin to recognize in the coming year. She will have her own TV show (she’s debuting soon on Sid Science on PBS.) The brand’s partner WildAid will be placing books and learning aids about animals in schools across the US. Key cooperative marketing includes brand and book promotion with: Choice Hotels, Delta Airlines, Retail Monster (merch), WildAid, NFL, Oscars, Grammys, and Kid’s Choice awards.
