Sterling Watson is one of Dennis Lehane's best friends, and Lehane will help with the promotion. Watson and Dennis Lehane run an annual writers conference in Florida, the faculty of which includes best-selling writers like Laura Lippman, Stewart O'Nan, Andre Dubus III, Tom Franklin, and others. All of these writers will support the book. Vivid central Florida setting should make the book a regional hit, as well as a strong national release. Publicize to major dailies, weeklies, literary publications, alternative publications. Major radio and television push.Trying for blurbs from Michael Connelly and Pat Conroy. Akashic's promotion will have a strong social media component Promote to a general literary audience, as well as the mystery/thriller audience.
