Latin America is much more than football and beaches. A continent of 600 million people enjoying a period of strong economic growth is now attracting worldwide attention for its amazing opportunities. But are UK small businesses making the most of these opportunities? If not, what is stopping them? Gabriela Castro-Fontoura, a native Latin America with wide experience in the UK, shares in a simple and friendly manner, what every UK SME needs to know about doing business with Latin America – the geography and the people of a fascinating continent; the exciting range of opportunities, as well as honestly exposing the barriers and how to handle them. From business etiquette to import barriers, from currency issues to multilingual ecommerce, Gabriela explores the wealth of information out there, interviewing key business owners and experts, and translating this into a thoroughly researched yet very user-friendly book, with British efficiency and Latin American charm! A small business owner herself, Gabriela knows how to talk to her audience – and inspire them to a journey full of possibilities.
