Only English children's book series on the animals of the Chinese New Year11th in the annual series (12 planned)60,000 copies sold across the series to dateappeals to families with pre-school & elementary school age children, teachers, librarians, educatorsgrowing number of Chinese language (Mandarin) programs nationwideSan Francisco and London both claim to have the largest Chinese New Year parade outside of Asia.The Asian-American population (5% in 2010) will nearly double by 2050 (the fastest growing segment in the USA)A comparable concept, “Ni Hao, Kai-Lan”, is a major brand for TV broadcaster Nick Jr. with Hasbro at the toy licensee.Special sales appeal to art and cultural museums, zoos, gift and toy stores.
