In this evocative ethnography, Omri Elisha examines the hopes, frustrations, and activist strategies of American evangelical Christians as they engage socially with local communities. Focusing on two Tennessee megachurches, <i>Moral Ambition</i> reaches beyond political controversies over issues such as abortion, same-sex marriage, and public prayer to highlight the ways that evangelicals at the grassroots of the Christian Right promote faith-based causes intended to improve the state of social welfare. The book shows how these ministries both help churchgoers embody religious virtues and create provocative new opportunities for evangelism on a public scale. Elisha challenges conventional views of U.S. evangelicalism as narrowly individualistic, elucidating instead the inherent contradictions that activists face in their efforts to reconcile religious conservatism with a renewed interest in compassion, poverty, racial justice, and urban revivalism.
