Based on a popular, proven, best-selling format: This is a children’s spinoff of AdventureKEEN’s Bird Identification Guides , which have sold more than 750,000 copies Market: According to the U.S. Fish and Wildlife Service, about 20% of the population are active birdwatchers, spending more than $40 billion on the hobby, annually Not intimidating: colorful, appealing design with information geared toward children, ages 8–12, with species organized by color for easily identifying birds Stan Tekiela is an award-winning children’s book author, and his titles consistently rank among Adventure’s best-sellers All-in-one source of information, facts, photos, and gee-whiz tidbits in a concise guide Extreme value: massive information for under $15
