Prodromou has more than a decade of helping businesses grow using SEO, pay-per-click management, and LinkedIn, and shares the best, most effective ways to keeping businesses in front of decision makers, build strong referral networks, and position companies as experts in their industries, respectively Foreword by Melonie Dodaro, author, LinkedIn expert, trainer, and keynote speaker Marketing, search, and analytics are broken down into actionable steps, and are illustrated with updated screenshots and real-life examples While most LinkedIn books teach the basics of LinkedIn, this Ultimate Guide dives deep into the platform and delivers the most efficient and powerful strategies to leveraging LinkedIn for your personal brand and your business. In this new edition, readers will get an inside look at Ted Prodromous’s four-step strategy for LinkedIn based on the marketing model of AIDA (Attention, Interest, Desire, Action), which covers how to: Make a connection on LinkedIn that’s as good as meeting them in person Use content marketing and build your thought leadership to turn those connections into allies and lasting business relationships Build trust with prospective clients by exploring similar interests Develop a closing process that seamlessly integrates LinkedIn to convert prospects to clients
