1  Cover

      2  Title page

      3  Copyright

      4  Foreword

      5  Preface

      6  1 Artificial Intelligence Disruption on the Brink of Revolutionizing HR and Marketing Functions 1.1 Introduction 1.2 Research Methodology 1.3 Artificial Intelligence in HRM 1.4 Artificial Intelligence in Marketing 1.5 Discussion and Findings 1.6 Implication for Managers 1.7 Conclusion References

      7  2 Ring Trading to Algo Trading—A Paradigm Shift Made Possible by Artificial Intelligence 2.1 Introduction 2.2 Ring Trading 2.3 Features of Generation 1: Ring Trading 2.4 Generation 2: Shifting to Online Platform 2.5 Generation 3: Algo Trading 2.6 Artificial Intelligence 2.7 AI Stock Trading 2.8 Algorithmic (Algo Trading) Trading 2.9 Conclusion References

      8  3 AI in HR a Fairy Tale of Combining People, Process, and Technology in Managing the Human Resource 3.1 Introduction 3.2 Problem Recognition 3.3 Journey of AI in HR “From Where Till What” 3.4 Work Methodology of AI in HR 3.5 Branches of AI in HR 3.6 Implication Stages of AI in HR 3.7 Process Model of AI in HR 3.8 Key Roles of AI in HRM 3.9 Broad Area of Uses of AI in HR 3.10 Dark Side of AI 3.11 Conclusion References

      9  4 Effect of Artificial Intelligence on Human Resource Profession: A Paradigm Shift 4.1 Introduction 4.2 Evolution of Artificial Intelligence 4.3 Changing Role of Human Resource Professionals 4.4 Effect of Artificial Intelligence on Human Resource Profession 4.5 Limitations of Artificial Intelligence in HRM 4.6 Conclusion References

      10  5 Artificial Intelligence in Animal Surveillance and Conservation 5.1 History 5.2 Introduction 5.3 Need of Artificial Intelligence 5.4 Applications of AI in Animal Surveillance and Conservation 5.5 Some Other Tools of Artificial Intelligence References

      11  6 Impact of Artificial Intelligence on Digital Marketing 6.1 Introduction 6.2 The Impact That AI Has on Marketing 6.3 The Community Regulation “GDPE” and Artificial Intelligence: Here’s How Technology is Governed 6.4 The Case Study Estée Lauder 6.5 Conclusion References

      12  7 Role of Artificial Intelligence in Transforming the Face of Banking Organizations 7.1 Objectives 7.2 Introduction 7.3 Existing Technology 7.4 Methodology 7.5 Findings 7.6 Conclusion 7.7 Suggestions References

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