Феномен ZARA.

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Мы продаем фэшн-культуру, которая состоит из различных сетей и брендов». Я лично слышала, как он высказывал эту идею теми же словами несколько раз. Всего пару месяцев назад он рассказывал это группе лекторов из разных бизнес-школ на встрече в Inditex. Это его стандартный ответ, кто бы ни спросил, в чем секрет его успеха.

      Конец ознакомительного фрагмента.

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      Примечания

      1

      Desvistiendo el siglo XX [Undressing the 20th Century], Eiunsa, Madrid, 1999.

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