Don't Fall For It. Ben Carlson
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the other person reveal religious views, then have the same ones.
Trust is a huge component of the sales process because we prefer doing business with likeable, trustworthy people. When our ancestors were in small tribes and villages, the people around us were those we trusted the most, so our brains are hardwired to be more comfortable with people who seem trustworthy. Unfortunately, this is a double-edged sword as the people who often seem the most trustworthy are also the ones who possess the ability to take advantage of you. Trust, but verify.
Notes
1 1 Origins and construction of the Eiffel Tower. The official website of the Eiffel Tower [Internet]. Available from: https://www.toureiffel.paris/en/the-monument/history
2 2 Jonnes J. Eiffel’s Tower: The Thrilling Story Behind Paris’s Beloved Monument and the Extraordinary World’s Fair That Introduced It. New York: Penguin Books; 2009.
3 3 Pizzoli G. Tricky Vic: The Impossibly True Story of the Man Who Sold the Eiffel Tower. New York: Penguin Group; 2015.
4 4 Nash JR. Hustlers and Con Men: An Anecdotal History of the Confidence Man and His Games. New York: M. Evans & Company, Inc.; 1976.
5 5 The day Al Capone was played for a sucker. Chicago Tribune [Internet]. 1976 Oct 5. Available from: https://chicagotribune.newspapers.com/image/383999447/?terms=victor%2Blustig%2Bcapone
6 6 Maysh J. The man who sold the Eiffel Tower. Twice. Smithsonian.com [Internet] 2016 Mar 9. Available from: https://www.smithsonianmag.com/history/man-who-sold-eiffel-tower-twice-180958370/
7 7 Velinger J. Victor Lustig – the man who (could have) sold the world. Radio Praha [Internet] 2003 Oct 15. Available from: https://www.radio.cz/en/section/czechs/victor-lustig-the-man-who-could-have-sold-the-world
8 8 Pizzoli G. Tricky Vic: The Impossibly True Story of the Man Who Sold the Eiffel Tower. New York: Penguin Group; 2015.
9 9 ‘The Count’ escapes jail on sheet rope. The New York Times [Internet]. 1935 Sep 2. Available from: https://timesmachine.nytimes.com/ timesmachine/1935/09/02/93774752.pdf
10 10 Lustig sentenced to twenty-year term. The New York Times. [Internet]. 1935 Dec 10. Available from: https://timesmachine.nytimes.com/timesmachine/1935/12/10/93510100.html?pageNumber=30
11 11 Simmons B. The big Spike Lee sit-down, plus NBA trade value 2.0. The Bill Simmons Podcast Episode 479 [Internet]. 2019 Feb 6. Available from: https://www.theringer.com/the-bill-simmons-podcast/2019/2/6/18213368/bill-simmons-interviews-spike-lee-blackkklansman-knicks-porzingis-nba-trade-value
12 12 Leslie I. The death of Don Draper. The New Statesman [Internet]. 2018 Jul 25. Available from: https://www.newstatesman.com/science-tech/internet/2018/07/death-don-draper?amp
13 13 Crow K. $450 million! Record price for Leonardo da Vinci’s ‘Salvator Mundi’ painting. Market Watch [Internet] 2017 Nov 16. Available from: https://www.marketwatch.com/story/450-million-record-price-for-leonardo-da-vincis-salvator-mundi-painting-2017-11-15
14 14 Enns B. The Win Without Pitching Manifesto. Nashville, Tennessee: RockBench Publishing Corp; 2010.
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