Instagram For Business For Dummies. Eric Butow
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17: Using Highlights to Keep Stories Longer Getting Acquainted with Highlights Creating a Highlight Gallery Adding Content to a Highlight Coming Up with Fun Ideas for Highlights Chapter 18: Going Live on Instagram Getting Started with Live Videos Knowing When to Go Live Developing a Game Plan Alerting Your Fans Acknowledging Live Followers Inviting a Guest onto the Live Broadcast Saving Live Broadcasts and Sharing Them
10 Part 6: Creating Content on IGTV Chapter 19: Learning How IGTV Works Finding IGTV within Instagram Finding IGTV in the IGTV App Understanding How IGTV Videos Are Formatted Tapping into Whose Videos You’re Seeing Chapter 20: Claiming Your Stake on IGTV Uploading Videos to IGTV Creating Quality Content for IGTV Responding to Comments on Your Videos
11 Part 7: Why Isn't This Working? Chapter 21: Insta-Diagnosing Instagram Installation Issues Log-In Difficulties Finding Relief for Common Problems Nothing Is Working … Now What? Getting Rid of Error Messages Chapter 22: Insta-Help Is on the Way Taking Advantage of Instagram’s Help Tapping Social Media Joining a Community
12 Part 8: The Part of Tens Chapter 23: Ten Brands Killing It on Instagram GoPro Yellowillow LeesFeedBoutique RPMItalian GymShark TheLoveBombCo The.Book.Report LaJollaMom TSA GeneralElectric Chapter 24: Ten Places to Find Inspiration Investigate the Explore Page Review Hashtag Searches Related to Your Brand Spy on Your Competitors Get Inspiration from Local Businesses Check Out Your Favorite Products Look to Photographers Get Inspired by Bloggers Find Big Brands That Are Being Creative Learn from Instagram and Marketing Experts Follow the Instagram for Business Account
13 Index
List of Illustrations
1 Chapter 1FIGURE 1-1: Get the iPhone Instagram app by clicking Get at the top right.FIGURE 1-2: Click Get in the upper-right area of the Microsoft Store window.FIGURE 1-3: Display the Develop menu in the Safari menu bar by selecting the ch...FIGURE 1-4: To upload a photo, click the plus icon.FIGURE 1-5: The Instagram app in the iPhone App Store.FIGURE 1-6: Yes, tap iPhone Only when you’re installing Instagram on your iPad.FIGURE 1-7: The Instagram app is in the upper-left corner.FIGURE 1-8: Tap the Instagram icon to read more about the app.FIGURE 1-9: The Search box is at the top of the page.FIGURE 1-10: You can view comments from other users to the right of the photo(s...FIGURE 1-11: The Instagram app is in the I section of the apps list.FIGURE 1-12: The Instagram icon appears in the second row of icons on this iPho...
2 Chapter 2FIGURE 2-1: An Instagram profile consists of these standard components.FIGURE 2-2: The username of your account is listed at the top of your profile. FIGURE 2-3: Effective Instagram bios immediately convey value to the visitor. FIGURE 2-4: The Instagram bio for @owenvideo is designed to appeal to people in...FIGURE 2-5: A hashtag in your Instagram bio can be helpful for branding. FIGURE 2-6: Add your bio in the Edit Profile screen.FIGURE 2-7: The Edit Profile screen has an option for upgrading to a business p...FIGURE 2-8: Edit the contact information for your profile.FIGURE 2-9: Business profiles provide features not available to a regular Insta...FIGURE 2-10: Instagram users view your business profile with these added featur...
3 Chapter 3FIGURE 3-1: These logo types illustrate an easily associated product or