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Томас Наст создал по мотивам этой сказки образ веселого бородатого толстяка. В нем, конечно, не было уже ничего от образа христианского святого. Именно такой Санта-Клаус был востребован рынком и стал всемирно известным брендом. В 1931 году его взяла на вооружение компания «Кока-кола». По ее заказу художник Хэддон Сандблом разработал новый, более современный имидж. Он и является сегодня одним из наиболее ярких воплощений идола потребления.

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