Social Media Marketing Made Simple. Larry Garland
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Larry Garland
Social Media Marketing Made Simple
ISBN: 9783985228003
Copyright © 2021 by Larry Garland
All rights reserved worldwide.
YOUR RIGHTS: This book is restricted to your personal use only. It does not come with any other rights.
LEGAL DISCLAIMER: This book is protected by international copyright law and may not be copied, reproduced, given away, or used to create derivative works without the publisher’s expressed permission. The publisher retains full copyrights to this book.
The author has made every reasonable effort to be as accurate and complete as possible in the creation of this book and to ensure that the information provided is free from errors; however, the author/publisher/ reseller assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein and does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the internet.
Any perceived slights of specific persons, peoples, or organizations are unintentional.
The purpose of this book is to educate, and there are no guarantees of income, sales, or results implied. The publisher/author/reseller can, therefore, not be held accountable for any poor results you may attain when implementing the techniques or when following any guidelines set out for you in this book.
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Table of Contents
The Beginning: What Is Social Media Marketing? 10
Key Elements Of Social Media Marketing 13
The content 13
The conversation 14
The “social” of social media 14
How To Implement A Social Media Marketing Strategy 16
Set goals 17
Research 18
Audience 19
Using Social Media Marketing To Develop A Brand 22
Aesthetics 22
Voice and personality 23
The Importance Of Analytics 26
Engagement 28
Inbuilt tools 28
Third-party analytics 29
Testing 29
The Crucial Difference: Advertising Vs Marketing 32
Psychology of social media 33
Reach 33
Search engine optimization (SEO) 34
Paid content 34
Pros And Cons Of Different Social Media Platforms For Marketing 36
Demographics 36
Profiles 37
Instagram 37
Facebook 38
Twitter 39
LinkedIn 40
Pinterest 41
YouTube 41
Snapchat 42
TikTok 42
Unique Content Creation 45
Content scheduling and a content calendar 45
Video content 46
Patterns 46
Frequency 46
Replying 47
Collaboration 47
Conclusion 49
Introduction
Weirdly, if you were to search for “social media marketing” on your favorite search engine, you will likely receive results from the same couple of websites, as well as an assortment of targeted ads. This is a prime example of social media marketing in action. Search ranking, recognition, and branding are essential elements of your future marketing strategy,
Throughout this book we will be referring to the concept of brand loyalty; it is an appropriate goal of many businesses, and with it will come sales and engagement. To reach brand loyalty: you must first have brand awareness and recognition: this is where social media marketing comes in.
Social media marketing involves consistently using appropriate strategies to engage your audience and raise awareness of your brand. Simply posting is not enough. Your posts need to be relevant and strategic.
This eBook will make social media marketing simple. The concept of social media marketing can seem challenging and convoluted. And, with a haphazard attempt towards it, social media marketing can be. You will need to have a clear strategy, that will help you reach your clearly defined goals. When it comes to the results of marketing, ignorance is not bliss. You would never implement a traditional marketing campaign without first clearly planning it and outlining several specific goals; so why would you do it online? One of the biggest mistakes people make in implementing social media marketing is not acknowledging the stark difference between regular marketing and online marketing. Many of the foundational principles are the same, yet new skills and elements exist and will be necessary to comprehend.
Before beginning, it is important to note that this eBook not directed towards one specific business type, it is for everyone who is using social media to market. The eBook may include phrases like “your product”, “your service” or “your business.” What is meant, is whatever you have to offer! Use the elements that apply to your business, do not falsify a business to fit with anything other than your goals.
We will begin by discussing what social media marketing is. It is important to have a complete understanding first so that you can do a better job of working through the remainder of the book. It may be prudent to answer all the rhetorical questions posed within the coming pages to truly outline your overall business goals and how you can use social media marketing to achieve them.
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