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To my family and friends

      Acknowledgments

      I have many people to thank, starting with my literary agent, Matt Wagner. He connected me with Sybex to write this book and managed our relationship well. Next, I want to give a shout‐out to my excellent editing team: Gary Schwartz, Barath Kumar Rajasekaran, Christine O'Connor, and Senior Acquisitions Editor Kenyon Brown.

      And, as always, I want to thank my family and friends for their everlasting support. I couldn't write this book without them.

      —Eric Butow

About the Author

      Eric Butow is the owner of Butow Communications Group (BCG) in Jackson, California. BCG offers website development, online marketing, and technical writing services. Eric is a native Californian who started working with his friend's Apple II Plus and Radio Shack TRS‐80 Model III in 1980 when he lived in Fresno, California. He learned about programming, graphic design, and desktop publishing in the Fresno PC Users Group in his professional career, and when he started BCG in 1994.

      Eric has written 38 other technical books as an author, co‐author or, in one case, as a ghostwriter. Most of Eric's works were written for the general book market, but some were written for specific clients, including HP and F5 Networks. Two of his books have been translated into Chinese and Italian. Eric's most recent books are Programming Interviews for Dummies (For Dummies, 2019) with John Sonmez; Ultimate Guide to Social Media Marketing (Entrepreneur Press, 2020) with Jenn Herman, Stephanie Liu, Amanda Robinson, and Mike Allton; and Instagram for Business for Dummies, Second Edition (For Dummies, 2021) with Jenn Herman and Corey Walker.

      Upon his graduation from California State University, Fresno in 1996 with a master's degree in communication, Eric moved to Roseville, California, where he lived for 13 years. Eric continued to build his business and worked as a technical writer for a wide variety of businesses, from startups to large companies, including Intel, Wells Fargo Wachovia, TASQ Technology, Cisco Systems, and Hewlett‐Packard. Many of those clients required their technical writers to know Microsoft PowerPoint, which Eric has used since the early 1990s. From 1997 to 1999, during his off‐time, Eric produced 30 issues of Sacra Blue, the award‐winning

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