This book is about setting up your own business and what is the best way to start if you have made up your mind. Multiple tips from the author are illustrated by 25 years of experience and urge the reader to perform gap analysis if you are in business and contain recommendations on avoiding typical mistakes or misconceptions found in American books, and dispel the myths that armchair business wizards create. Preface Start-up money. Not the most important thing in business One of a hundred From a leader to an entrepreneur Being a “composer” Are you an entrepreneur or a manager? How to manage the first profits Gold weight The two faces of credit services A business partner: help or burden? Hired workers: make or buy Forming a team Down with the revolutionaries When people are leaving you Branding – a huge deceit or solid security? Business jackals On family and friends in business About the author
