A crisis can ruin a business of any size. There is a threat of losing everything. This book offers 121 practical tips from a business owner who has overcome three crises. How to survive on your own and save your business. What to do when everyone around you is going crazy. How to find a way to earn in a crisis and go for it. How to act during a crisis and what steps to take after it is over. The recommendations given in the book are useful for businesses of any size and market niche. Frequency and Causes of Crises The Economy is a big roulette game Run uphill from a tsunami Substitution or destitution? Kinds of crises "Business Resection" or Ways to Cut Spending Take urgent action! Crisis as foothold for new victories Survival of the Most Adaptable and Nimble Beware of banking minefields Cheating the death of business Transcending Routine Products and Familiar Markets Thunderstorm not a conflagration Turf wars Pushing the boundaries Crises are Bulldozers of Change – Let’s Learn to Handle Them The Great Depression as disaster reference Loyal customers will be back Stay cool about the demand About the Author
