Whale Hunting. How to Land Big Sales and Transform Your Company. Tom Searcy

Маркетинг, PR, реклама.

Название
Whale Hunting. How to Land Big Sales and Transform Your Company
Автор:
Tom Searcy
Серия:
Жанр:
Маркетинг, PR, реклама
Год выпуска:
0
isbn:
9780470228678
Аннотация:
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.