"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson." – Willis Turner, CSE President, Sales and Marketing Executives International, Inc. «This action-oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must-read for any salesperson who wants to improve and reach the next level of success.» – Gerhard Gschwandtner, founder and Publisher, Selling Power magazine «As a professor teaching MBA students for twenty years, I encourage everyone in management to make this required reading for their sales teams.» – Dr. Michael Russell, Chairman of the Marketing Dept., St. Bonaventure University «Each page is full of ideas for instant sales and commissions!» – Anthony Parinello, author of Secrets of VITO: Think and Sell Like a CEO