• National publicity efforts targeting: <p>+Industry journals such as Publishers Weekly, Booklist, Library Journal, Bookforum, and ShelfAwareness <p>+Local newspapers and journals to the author <p>+National blogs and podcasts such as Salon, Slate, The Rumpus, Buzzfeed Books, Huffington Post, Barnes & Noble Review, NPR <p>+Publications the author has written for, been featured in, or whose work has been reviewed in <p>+Schools and organizations the author is associated with <p>• Marketing to bookstores, libraries, book clubs, and universities <p>• Article pitches by author to major industry publications, newspapers, and blogs <p>• Author and book signing at the 2017 Association of Writers and Writing Programs conference <p>• Multi-city book tour <p>• Promotion online through the author’s website <p>• E-newsletter promotion to several-thousand-plus contacts <p>• Promotion through social media to Facebook, Twitter, Instagram, Goodreads, and Amazon
