The Handbook of Crisis Communication. W. Coombs Timothy

Зарубежная образовательная литература.

Название
The Handbook of Crisis Communication
Автор:
W. Coombs Timothy
Серия:
Жанр:
Зарубежная образовательная литература
Год выпуска:
0
isbn:
9781444314892
Аннотация:
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication