Marketing for Sustainable Development. Группа авторов
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16 10 The Repairability of Household Appliances: A Selling Point for Utilitarian Products 10.1. Introduction 10.2. Repairability: a complex concept 10.3. The effects of a “repairability” label on purchasing behaviors: mixed results 10.4. Conclusion 10.5. References
17 11 The Role of the Fairtrade Label in the Spread of Sustainable Production and Responsible Consumption in West Africa: The Case of Côte d’Ivoire 11.1. Introduction 11.2. The Fairtrade label: towards sustainable production and responsible consumption 11.3. The application of the Fairtrade label by producer organizations in Côte d’Ivoire: challenges and implications 11.4. Conclusion 11.5. References
18 12 Mobile Apps and Environmentally Friendly Consumption: Typology, Mechanisms and Limitations 12.1. Introduction 12.2. A typology of environmentally friendly mobile apps 12.3. The influence of mobile apps on behavior 12.4. What are the implications for the different actors in environmentally friendly consumption? 12.5. Conclusion 12.6. References
19 13 Digitalization in the Service of Socially Responsible Consumption? Focus on Food Consumption 13.1. Introduction 13.2. The paradoxes of digitalization and sustainable food 13.3. Digital technology: a powerful tool 13.4. Conclusion 13.5. References
20 14 Augmented Products: The Contribution of Industry 4.0 to Sustainable Consumption 14.1. Introduction 14.2. Infrastructures and processes 14.3. Analytical capabilities 14.4. Conclusion 14.5. References
21 Conclusion
23 Index
Guide
1 Cover
5 Foreword
11 Index
List of Tables
1 Chapter 1Table 1.1. Main features of the three communities studiedTable 1.2. Views of the development of marketing practices through the lens of r...
2 Chapter 2Table 2.1. Examples of responsible initiatives in luxury industryTable 2.2. Sources of dissonance between luxury and sustainable development
3 Chapter 4Table 4.1. Impact of family characteristics on the generation of food waste
4 Chapter 6Table 6.1. List of the main benefits of a responsible offer
5 Chapter 7Table 7.1. The experimental conditions considered in the studyTable 7.2. Mean values of dependent variables in the test groups and the control...
6 Chapter 8Table 8.1. Emotional profiles in relation to combating climate change
7 Chapter 9Table 9.1. Overview of advantages and limitations of pro-environmental regulator...
8 Chapter 10Table 10.1. Elements supporting and limiting the repairability of products
9 Chapter 11Table 11.1. Overview of fairtrade labelsTable 11.2. Integration of the objectives and social and environmental impacts i...
10 Chapter 12Table 12.1. Types of environmentally friendly consumption practicesTable 12.2. Stages of the decision-making process and implications for environme...Table 12.3. Environmentally friendly mobile apps and purchasing decisionsTable 12.4. Main challenges for the different actors in environmentally friendly...
11 Chapter 13Table 13.1. Technical reasons for adopting an appTable 13.2. Dimensions of intrusivenessTable 13.3. The four stages of training a subject to be responsibleTable 13.4. Means of empowering actors
12 Chapter 14Table 14.1. Features of the contribution of additive manufacturing to extending ...Table 14.2. Features of the Internet