1  Cover

      2  Title Page

      3  Copyright

      4  Dedication

      5  Foreword

      6  Acknowledgments

      7  About the Cover

      8  A Note to Readers

      9  Introduction: The Despondent Founder PSYCHOLOGICAL QUOTIENT – AN INTRODUCTION MY HOPE FOR YOU NOTES

      10  Part I: Running to a Standstill 1 When Suicide Seems Like a Good Option BREAKING THE TABOO: DISCUSSING SUICIDE SELF-IMAGE AND INEPTITUDE DOES OUR ATTITUDE DEFINE OUR OUTCOMES? NOTES 2 Stepping Back from the Edge LOOKING FOR CLARITY NOTE 3 How External Events Trigger Negative Feelings PERSISTENCE: THE DOUBLE-EDGED SWORD FOUR TYPES OF STRESSORS HOW IS THIS THOUGHT HELPING ME? NOTES 4 Obstacles and Frustrations BARRIERS TO ENTRY – THE OLD VERSUS THE NEW RESOURCES VERSUS CONSTRAINTS PROCESS VERSUS REWARDS

      11  Part II: Understanding Our Psychology 5 Building Our Psychological Quotient SEEKING A CRAZY KIND OF ADVENTURE WHEN OUR EMOTIONS CLASH WITH LOGIC THE THREE REGIONS OF INNER CONFLICT NOTE 6 Ethics BUILDING A START-UP WITH A SENSE OF MEANING ETHICS, MORALITY, RIGHTEOUSNESS, AND SUPEREGO 7 Do the Right Thing ETHICS AT WORK GREATEST GOOD FOR THE GREATEST NUMBER ETHICS AND SOCIAL CHANGE – LESSONS FROM COINBASE BUILDING AN ETHICAL FRAMEWORK 8 Ego – The Emperor and the Slave IMPULSES, EGO, AND SUPEREGO WHY IS EGO NECESSARY IN BUSINESS? THE EGO AND OUR SELF-IMAGE NOTES 9 Working with Your Ego A FOUNDER'S EGO IS ABNORMAL WHO DOES YOUR EGO SERVE? THE EGO IS NOT THE ENEMY 10 The Hidden Land of Desires and Motivations MEET YOUR ID THE DESIRE TO START SOMETHING UP OUR HIDDEN DESIRES AND DRIVERS THE DANGER OF UNMET DESIRES NOTE 11 Logos and the Mind THE ANALYTICAL ENGINE OF THE MIND WHAT IS THE MIND? THE THREE BROAD FUNCTIONS OF OUR MIND 12 Pathos: Belief Systems OUR BELIEFS DRIVE OUR BEHAVIORS OUR BELIEFS DICTATE OUR NARRATIVES IS AMBITION A VICE OR VIRTUE? IT DEPENDS ON WHAT YOU BELIEVE 13 Putting It All Together

      12  Part III: Reassembling the Furniture 14 Toward Building a Healthy Ego WHAT IS A HEALTHY EGO? ARE YOU ABLE TO CONTROL YOUR IMPULSES? HOW DOES