Complete Family Wealth. Keith Whitaker

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Complete Family Wealth - Keith Whitaker


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ways that families can invest in this most important form of capital and measure the impact of their investment.

      Upon much reflection and discussion with beneficiaries, we have included a new chapter on the subject of “The Big Reveal,” the moment when recipients are supposedly introduced to their present or future financial wealth. This moment looms very large in the minds of parents, but in practice it is what happens next—the flight, fight, freeze, or flourishing—that makes all the difference. We offer recommendations on how to increase the likelihood of the lattermost of those possibilities.

      Among other additions, because it comes up so often, we have included a chapter on preserving a beloved family vacation home, and we have added two appendices: one detailing a “Fiduciary Course Curriculum,” for families who wish to enhance the learning (and living) of their trustees and beneficiaries, and a second that discusses “Key Practices for Families During Challenging Times,” which sprang from our work with families during the pandemic but whose lessons apply to any sorts of challenges that families may face.

      This book culls the essence of our prior books: Family Wealth (1997 and 2004), Family: The Compact Among Generations (2007), Cycle of the Gift (2014), Voice of the Rising Generation (2015), and Family Trusts (2016). It also captures insights that we have shared in dozens of articles, white papers, and blog posts, as well as in presentations to hundreds of audiences. We deeply appreciate all that we have learned from our many reviewers, our respondents, and the participants in these events.

      Each chapter of Complete Family Wealth connects to others through themes and concepts; each can also be read on its own. Please feel free to pick and choose among them, based on the topics of greatest importance to you and your family.

      In Complete Family Wealth, we have sought to present enduring ideas and practices. These are the insights and the activities that we have seen make a truly positive difference in families’ lives over the long-term.

      Following are some of these enduring principles, which are reflected more fully in the chapters that follow:

      The goal is not “beating the ‘shirtsleeves to shirtsleeves’ proverb” in the sense of keeping only financial capital in the family. Financial capital is important. But references to “the proverb” have caused many readers to think that we advocate attention to qualitative capital for the sake of financial capital. The opposite is the truth.

      Though our subject is “family” wealth, this wealth resides in individual family members. Their relationships are crucial, but the health of relationships and the family depends on the prior health of the individuals who are related.

      While “governance” (shared decision-making) is important and sometimes overlooked, too much emphasis on governance ends up imposing “forms” on the family under which it cannot “function.” Sometimes it is easier for advisers to hand a family a draft constitution than to help them to live well together. But the former, if ever adopted, should serve the latter.

      Welcome to the journey. We hope that in reading Complete Family Wealth you will discover new ideas and practices that will enable your family to grow its qualitative and financial capitals long into the future.

      Complete Family Wealth marks a stage in the journey of we three coauthors, at times individually, more recently together. As we invite you to join us, we begin with a short description of our paths thus far.

      Welcome back readers of our previous books, and welcome new readers! For those of you pilgrims wearing your scallop shells and round hats and carrying your staffs, walking with us to Santiago to discover how to help your families flourish, please sit down, take off your regalia, and join Keith and Susan and me in the next steps of our common pèlerinages. For those of you just joining, please ask those who are already on this journey for their help and their stories of success in overcoming the obstacles their families face to flourishing.

      As many readers already know, my journey to help my family deal with the proverb of “shirtsleeves to shirtsleeves in three generations” began when I was four years old. I overheard my mother, Elizabeth Buermann, in an agitated state, explaining to my father, James E. Hughes, her concerns about money and her worries about the proverb. Her worries continued until her death at the age of 95.

      My mother's recital of these realities to my father made me want to help her put those fears aside. It also made me appreciate how emotionally pernicious the effects of the proverb are.

      As readers of Family Wealth know, I met the proverb again many years later, in 1974, when I was asked by the sons of an enormously successful businessman in Singapore to come visit their father.

      I was naturally curious why I, a still very wet-behind-the-ears private-client attorney, was being invited to travel halfway round the world at substantial cost to the family when there must be excellent legal counsel available in Singapore. When the day of the meeting came, I still had no idea why I had been invited. After entering his office and solving, over tea, all the macroeconomic problems of the world, I was still wondering. Finally, this worldly-wise man said, “Mr. Hughes, you are probably wondering why I invited you here. We Chinese have a proverb, ‘Rice paddy to rice paddy in three generations.’ I don't want that to happen to my family. Can you help us using the techniques of families in America to solve this problem?” I was happy to discover that I could help him.

      In the years since 1974, as I have traveled to meet with families around the world, I have heard the same idea expressed in varying ways. The shirtsleeves proverb turns out to be culturally universal, capturing a great truth about wealth and human behavior.

      As a result, the proverb has been the question that has dominated my personal and professional life.


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