What She Said. Monica Lunin
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between speaker and audience is important in crafting and delivering a speech that bestows guidance, advice and wisdom.
This relationship is usually somewhat unequal. This is not to say that the speaker is in any way better but, in the context of the advice, they have the upper hand. Their expertise, achievement, seniority (or some other distinguishing factor) creates in the minds of the audience a desire to listen and to extract meaning.
Think about all the scenarios in which this might happen — a classroom where the teacher is naturally in charge, for example, a church where parishioners settle in for the insight of a sermon, or a graduation ceremony where a keynote speaker is scheduled to punctuate the formalities.
The same relationship might arise in a professional context. You might have a manager inducting a group of new recruits, for example, an outgoing executive sharing the lessons learned during their tenure, or an experienced professional speaking at an industry conference.
If you find yourself in any of these scenarios, you can assume a certain amount of receptivity in the crowd before you begin. Unlike a political speech, you probably won't need to worry about hecklers or even anyone directly challenging your opinion. For the most part, your audience will be ready and willing to listen to you. This is a warm room.
Of course, that doesn't mean this type of speech is easy. Mastering a few fundamentals will make sure you build on the credibility that has already been bestowed upon you.
You will need to rise to the occasion. A hierarchy exists here, no matter how slight, and you are the senior. You need to assume the role. Be yourself, but the confident, assured, professional and accomplished version of yourself. Avoid apologising, demurring or otherwise giving away your power. Stand your ground, feel secure in yourself, open strongly and the rest will follow.
When providing guidance, giving advice or sharing wisdom, you have a fair amount of latitude when it comes to content — so get creative. You might want to choose a structure like ‘my top ten tips' to give shape to your thoughts, share a personal story or even set the whole talk in the future. Organising your content into some sort of structure will help your audience stay with you as you work through your speech.
These types of speeches also allow for ‘big picture' thinking. Concepts that might sound esoteric or idealistic can find a perfect home in this talk. A great example is Michelle Obama's claiming of the moral high ground in her speech at the Democratic National Convention supporting Hillary Clinton's presidential campaign.
You can also draw from your own experiences in formulating content in these types of speeches, sharing stories and lessons learned. Put yourself in the message as much as possible. You are there to speak because of your personal experience or track record. People want to connect with you. So sharing a little bit of yourself can be helpful — as you can see with Nora Ephron's speech at Wellesley College. Avoid disembodied advice in favour of wisdom that you earned from your own wins and losses.
This might even be an opportunity for you to set the bar a little higher. Consider Florence Nightingale, reaching out to us from a very different time. She was clear about the principles she considered vital for a nurse to adopt and nurture for a successful career, and she created an aspirational target for young women. In your world, this approach could have the added benefit of serving as a yardstick for future conversations.
The wisdom you share might be closely linked to your own area of expertise. You might begin by considering why you have been asked to speak, and what it is about your unique set of experiences that means others will want to listen. In the case of Virginia Woolf speaking about ‘women in fiction’ at Cambridge University in 1928, the skills of the novelist are leveraged to create a beautifully enigmatic piece, ‘Shakespeare’s sister'.
Your success in delivering an impactful and inspirational speech of guidance, advice or wisdom will depend on your own self-belief and your commitment to connect with and truly help each person in your audience. Be generous of spirit, remember they want to hear what you have to say, and you will make a difference.
… I wake up every morning in a house that was built by slaves. And I watch my daughters, two beautiful, intelligent, Black young women, playing with their dogs on the White House lawn. And because of Hillary Clinton, my daughters, and all our sons and daughters, now take for granted that a woman can be president of the United States.
Michelle Obama
Michelle Obama
Former First Lady of the United States, author and speaker
B: 17 January 1964, Chicago, IL, United States
When they go low, we go high
When: 26 July 2016
Where: Democratic National Convention (DNC) in Philadelphia
Audience: 50 000 people
On 26 July 2016, the First Lady of the United States, Michelle Obama, spoke in support of Hillary Clinton in front of approximately 50 000 people at the Democratic National Convention (DNC) in Philadelphia. This convention confirmed Hillary Clinton as the Democratic nominee for president in the upcoming election, opposing Donald Trump as the Republican nominee.
Leading up to this speech, the world had witnessed the maturation of Obama's public-speaking ability and presence as she was thrust into the spotlight in correlation with the political career of her husband, Barack Obama. At times, we had seen her unsure of herself and rather guarded; at other times, she had been forthright and direct. Over time, she developed a style that was all her own.
Obama's speech at the DNC preceding the 2016 election was one of her finest moments at the microphone. A beautiful combination of emotion, conviction and technique, this speech provoked an overwhelming response from the assembled audience — including a standing ovation that appeared to be a genuine spontaneous response.
Obama's degree of influence in the United States and across the globe grew throughout and beyond her husband's presidency. With the publication of her book Becoming and the associated lecture tour, she has emerged as a role model in her own right.
Her signature speaking style is down to earth, and her language typically includes notes of colloquialism and candour. We often hear references to family, Black history and patriotism. On this occasion, Obama's speech was well crafted and expertly delivered, as the extracts included here show. She doesn't mention Trump at any point. Instead, her speech is imbued with values, triumph and optimism.
WHAT SHE SAID
Thank you all. Thank you so much. You know, it's hard to believe that it has been eight years since I first came to this convention to talk with you about why I thought my husband should be president.
Remember how I told you about his character and convictions, his decency and his grace, the traits that we've seen every day that he's served our country in the White House?
I also told you about our daughters, how they are the heart of our hearts, the centre of our world. And during our time in the White House, we've had the joy of watching them grow from bubbly little girls into poised young women, a journey that started soon after we arrived in Washington.
When they set off for their first day at their new school, I will never forget that winter morning as I watched our girls, just seven and ten years old, pile into those black SUVs with all those big men with guns.
And I saw their little faces pressed up against the window, and the only thing I could think was, what have we done?
See, because