Copyright © 2022 by Stephen Diorio and Christopher Hummel. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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       Library of Congress Cataloging-in-Publication Data:

      Names: Diorio, Stephen G., author. | Hummel, Chris K., author.

      Title: Revenue operations : a new way to align sales & marketing, monetize data, and ignite growth / Stephen G. Diorio, Chris K. Hummel.

      Description: Hoboken, New Jersey : Wiley, [2022] | Includes bibliographical references and index.

      Identifiers: LCCN 2021062097 (print) | LCCN 2021062098 (ebook) | ISBN 9781119871118 (cloth) | ISBN 9781119871132 (adobe pdf) | ISBN 9781119871125 (epub)

      Subjects: LCSH: Revenue. | Selling.

      Classification: LCC HJ2305 .D56 2022 (print) | LCC HJ2305 (ebook) | DDC 336.02—dc23/eng/20220118

      LC record available at https://lccn.loc.gov/2021062097

      LC ebook record available at https://lccn.loc.gov/2021062098

      Cover Images: Courtesy of Chris K. Hummel; © koosen/Shutterstock; © Ollustrator/Getty Images

      Cover Design: Wiley