The Conversion Code. Крис Смит
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YOU MUST USE DETERMINING YOUR AD BUDGET FACEBOOK AD CONVERSION RATES HOW TO TELL IF A FACEBOOK AD IS WORKING (OR KNOW WHEN TO STOP IT) WHAT IS THE PERFECT NUMBER OF TIMES SOMEONE SHOULD SEE YOUR FACEBOOK AD? FIVE FACEBOOK AD TYPES EVERYONE SHOULD USE SIMPLE STRATEGIES (BEYOND FACEBOOK) THAT DRIVE MASSIVE TRAFFIC AND LEADS TO YOUR WEBSITE AND LANDING PAGES HOW TO CHOOSE WHAT YOU SHOULD FOCUS ON NOTES Chapter 7: Using Google PPC (Adwords) to Capture High-Quality Leads Chapter 8: How to Use Videos (and YouTube) to Attract and Convert Leads THE IMPACT OF THE TYPE OF CTA IN A VIDEO ON CONVERSION RATE THE IMPACT OF WHEN THE CTA IN A VIDEO OCCURS ON CONVERSION RATE HOW LONG SHOULD YOUR VIDEOS BE? THE YouTube TRIFECTA YouTube ADS FOR TRAFFIC, LEADS, AND BRAND BUILDING HOW TO KNOW IF YOUR YouTube VIDEOS ARE ANY GOOD LIVE STREAMING STREAMING SERVICE ADS (AKA MODERN TV COMMERCIALS) WEBINARS AND SCREEN RECORDINGS VIDEO EDITING TOOLS START WITH DESSERT NOTES Chapter 9: How to Get the Most out of Twitter HOW TO KNOW IF PEOPLE LIKE WHAT YOU TWEET THE POWER OF TWITTER THREADS TWITTER ADS NOTES Chapter 10: How to Use Instagram to Attract High-Quality Leads (and Raving Fans) INSTAGRAM STORIES INSTAGRAM REELS HOW TO GET MORE INSTAGRAM FOLLOWERS IT REALLY DOES GO DOWN IN THE DM INSTAGRAM CAROUSELS AND TWEETAGRAMS INSTAGRAM ADS NOTES Chapter 11: It's TikTok Time WHAT WORKS THE BEST ON TikTok? NOTES Chapter 12: How to Use LinkedIn for Maximum Impact (in Minimal Time) LinkedIn R AND R Chapter 13: Audio Is Everywhere (How to Take Advantage of It) NOTE Chapter 14: Influencer Marketing Matters NOTE Chapter 15: Get the Most out of Your Marketing and Convert More Leads Using Retargeting NOTES
9 Section II: How to Find and Follow Up with the Highest-Quality Leads That Are the Most Likely to Convert Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate INCREASE YOUR LEAD CONVERSION RATE BY IMPROVING YOUR CONVERSATIONS HAVE BETTER SALES MEETINGS AND ONE-ON-ONES TAKE BETTER NOTES DURING SALES COACHING RUN SALES CONTESTS THAT INCREASE EFFORT AND RESULTS LEARN WHAT MATTERS THE MOST TO SOMEONE WHO IS CONSIDERING HIRING YOU GIVE CREDIT WHERE CREDIT IS DUE NOTES Chapter 17: Should You Use an ISA or an AI Chatbot to Follow Up with Leads? NOTE Chapter 18: How to Achieve the Highest Lead Conversion Rate Possible HOW LEAD RESPONSE TIME IMPACTS CONVERSION BEST DAYS AND TIMES TO FOLLOW UP WITH LEADS HOW MANY TIMES SHOULD YOU FOLLOW UP WITH A LEAD? NOTES Chapter 19: How to Convert Leads Using Text Messages NOTE Chapter 20: How to Use Automated Email Campaigns to Convert Leads NOTE Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads WHEN AND HOW OFTEN SHOULD YOU SEND EMAILS? HOW TO GET THE HIGHEST OPEN AND CLICK-THROUGH RATE ADVANCED EMAIL TACTICS AND TEMPLATES HOW TO TRACK WHICH EMAILS WORK BEST PICK UP THE DAMN PHONE