Психологическое воздействие в межличностной и массовой коммуникации. Сборник статей
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Информационная неопределенность как механизм психологического воздействия
А. Н. Лебедев
Римскому императору Тациту приписывают афоризм, который звучит следующим образом: «Пренебреги клеветой, и она зачахнет». Это высказывание можно интерпретировать так: людям свойственно терять интерес к чему-либо, если этот интерес не подкрепляется новой информацией. Действительно, как показывают открытия последних десятилетий в области экономической психологии, именно отсутствие информации, порождающее неопределенность представлений об объекте или явлении, как это ни странно прозвучит, очень часто формирует весьма устойчивую и целостную модель мира, которая определяет и мировоззрение, и поведение человека