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Sales Executive Council Research, 2011. Влияние факторов на лояльность покупателей в сфере B2B (бизнес – бизнесу): 19 % – влияние компании и торговой марки, 19 % – доставка продукта, 9 % – отношение ценности продукта к его цене, 53 % – опыт взаимодействия с продавцом.

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      Korn Ferry International – американская публичная компания, крупнейший в мире поставщик услуг по поиску руководителей. Основана в Лос-Анджелесе в 1969 году. Прим. ред.

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      Издана на русском языке: Прессфилд С. Война за креатив. Как преодолеть внутренние барьеры и начать творить. М.: Альпина Паблишер, 2011. Прим. ред.

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