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это продажи, в которых заказчиками выступают одни юридические лица, а поставщиками или подрядчиками – другие юридические лица.

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      ROI (Return On Investment) – это коэффициент окупаемости инвестиций. Высчитывается по формуле: ROI = (доход – затраты) / затраты × 100 %. Далее в книге мы подробно разберем, что это за показатель и как с ним работать. В данном случае речь о том, что затраты наших клиентов на маркетинг и рекламу окупались в 20 раз.

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      PR – связи с общественностью.

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      Promotion – продвижение.

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      POS-материалы – материалы, способствующие продвижению бренда или товара в местах продаж (баннеры, промостойки, ценники, наклейки и т. д.).

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      Менеджмент. Вызовы XXI века / Питер Друкер; пер. с англ. Наталии Макаровой. – М.: Манн, Иванов и Фербер, 2012.

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