PR в реальном времени: Тренды. Кейсы. Правила. Михаил Умаров

Читать онлайн книгу.

PR в реальном времени: Тренды. Кейсы. Правила - Михаил Умаров


Скачать книгу
PRописные истины. Почему не все могут сделать очевидное. – М.: Вершина, 2008. – Здесь и далее прим. ред.

      2

      По данным TNS на первое полугодие 2015 г., ежемесячная аудитория «ВКонтакте» составляет 53,6 млн человек, «Одноклассников» – 38,8 млн, Facebook – 24,5 млн, «Мой Мир» – 23,7 млн, Instagram – 10,7 млн, Twitter – 7,4 млн (http://br-analytics.ru/blog/socialnye-seti-v-rossii-vesna-2015-cifry-trendy-prognozy).

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
Скачать книгу