Язык письма. Как писать тексты, которые продают, и письма, которые читают. Аллан Пиз

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Язык письма. Как писать тексты, которые продают, и письма, которые читают - Аллан Пиз


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(Прим. пер.)

      3

      Открывалки обычно используются в начале предложений и/или абзацев. (Прим. авт.)

      4

      Переводчики превращают главные особенности товара в выгоду для адресата. Взяв что-нибудь вроде «анаморфотного объектива с переменным фокусным расстоянием», они переводят это в выражения ЧТ-ЕДМ, так что идея по-настоящему оживает в сознании адресата. Вы узнаете о переводчиках больше в главе 5. (Прим. авт.)

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