Мерчандайзинг. Курс управления ассортиментом в рознице. Светлана Сысоева

Читать онлайн книгу.

Мерчандайзинг. Курс управления ассортиментом в рознице - Светлана Сысоева


Скачать книгу
в розничном магазине. – СПб., 2007.

      6

      По материалам статьи: Качалов И. Успех в рознице: три взгляда с трех сторон // www.kachalov.ru

      7

      Мерчандайзинг поставщика несколько отличается от мерчандайзинга розничного магазина. В первую очередь задачами мерчандайзера: для производственной или дистрибьюторской компании мерчандайзер – это специалист, обеспечивающий продвижение «своего» товара в различных магазинах. В данной книге аспекты его работы не рассматриваются.

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
Скачать книгу