Индустрия счастья. Как Big Data и новые технологии помогают добавить эмоцию в товары и услуги. Уильям Дэвис

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Индустрия счастья. Как Big Data и новые технологии помогают добавить эмоцию в товары и услуги - Уильям Дэвис


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Rita Samiolo, ‘Commensuration and Styles of Reasoning: Venice, Cost-BeneE t, and the Defence of Place', Accounting, Organizations and Society 37: 6, 2012 г. Данная работа рассматривает, как анализ затрат и выгод был использован для расчета стоимости венецианских защитных сооружений от наводнений.

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      См. Департамент культуры, массовых коммуникаций и спорта ‘Understanding the Drivers, Impacts and Value of Engagement in Culture and Sport', gov.uk/government/publications, 2010 г.

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      Andrew Oswald and Nattavudh Powdthavee, ‘Death, Happiness, and the Calculation of Compensatory Damages', Journal of Legal Studies 37: S2, 2007 г.

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      Simon Cohn, ‘Petty Cash and the Neuroscientific Mapping of Pleasure', Biosocieties 3: 2, 2008 г.

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      Daniel Zizzo, ‘Neurobiological Measurements of Cardinal Utility: Hedonimeters or Learning Algorithms?' Social Choice & Welfare 19: 3, 2002 г.

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      Brian Knutson, Scott Rick, G. Elliott Wimmer, Drazen Prelec и George Loewenstein, ‘Neural Predictors of Purchases', Neuron 53: 1, 2007 г.

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      Coren Apicella с соавторами, ‘Testosterone and Financial Risk Preferences', Evolution and Human Behavior 29: 6, 2008 г.

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      Этот аргумент высказал Дэвид Натт, главный научный советник при британском правительстве. См. ‘Did Cocaine Use by Bankers Cause the Global Financial Crisis', theguardian.com, 15 апреля 2013 г.

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      Michelle Smith, ‘Joe Huber: Blame Your Lousy Portfolio on Your Brain', moneynews.com, 17 июня 2014 г.

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      Alec Smith, Terry Lohrenz, Justin King, P. Read Montague и Colin Camerer, ‘Irrational Exuberance и Neural Crash Warning Signals During Endogenous Experimental Market Bubbles', Proceedings of the National Academy of the Sciences 111: 29, 2014 г.

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      Ruth Benschop, ‘What Is a Tachistoscope? Historical Explorations of an Instrument', Science in Context 11: 1, 1998 г.

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      Jonathan Haidt, The Righteous Mind: Why Good People Are Divided by Politics and Religion, New York: Pantheon Books, 2012 г.

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      Автор книги – Вэнс Паккард. Также переводилась на русский как «Скрытые увещеватели».

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      См. Maren Martell, ‘The Race to Find the Brain's «Buy-Me Button»', welt.de, 20 января 2011 г., перевод worldcrunch.com, 2 июля 2011.

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