Управление ценами в ритейле. Игорь Липсиц

Читать онлайн книгу.

Управление ценами в ритейле - Игорь Липсиц


Скачать книгу
Заварский Л. «Аэрофлот» ввел скидки под названием «Улетное предложение» // Коммерсантъ-Daily. 23 сентября. 2002.

      8

      Цены даны в голландских гульденах по состоянию на 12 октября 1995 г.

      9

      Здесь и далее на основе: Симоненко Ю., Фуколова Ю., Парыгин А. Конкуренты в изгнании // Секрет фирмы. 2002. № 7 (16).

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
Скачать книгу