How to Become a Writer. Bennett Arnold
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of a seventh book is a sufficient assurance for the future, but the success of a first book should be followed by the success of two others before the author ventures, in Scott’s phrase, to use fiction as a crutch and not merely as a stick.
Speaking broadly, fiction is a lucrative profession; it cannot compare with stock-broking, or brewing, or practice at the parliamentary bar, but it is tolerably lucrative. Never before, despite the abolition of the three-volume novel, did so many average painstaking novelists earn such respectable incomes as at the present day. And the rewards of the really successful novelist seem to increase year by year. A common course is to begin with short stories for magazines and weeklies. These vary in length from two to six thousand words, and the payment, for unknown authors, varies from half a guinea to three guineas per thousand. The leading English magazines willingly pay fifteen guineas for a five-thousand-word story. But to make a living out of short stories alone is impossible in England. I believe it may be accomplished in America, where at least one magazine is prepared to pay forty dollars per thousand words irrespective of the author’s reputation.
The production of sensational serials is remunerative up to a certain point The halfpenny dailies and the popular penny weeklies will pay from ten shillings to thirty shillings per thousand words; and the newspaper syndicates, who buy to sell again to a number of clients simultaneously, sometimes go as far as two pounds per thousand for an author who has little reputation but who suits them. Thus a man may make a hundred pounds by working hard for a month, with the chance of an extra fifty pounds for book-rights afterwards. A writer who makes a name as a sensational serialist does not often get beyond three pounds per thousand, though the syndicates may be more generous, rising to five or six pounds per thousand. I should doubt whether even the most popular of sensational serialists can obtain more than six pounds per thousand. In this particular market a reputation is less valuable than elsewhere. And it must also be remembered that the sale of sensational serials in book form is seldom remarkable.
The mild domestic novelist who plods steadily along, and whose work is suitable for serial issue, is in a better position than the mere sensation-monger. She—it is often a “she”—may get from three to six pounds per thousand for serial rights as her reputation waxes, and her book-rights may be anything from two hundred to a thousand pounds. I can state with certainty that it is not unusual for a novelist who has never really had an undubitable success, but who has built up a sort of furtive half-reputation, to make a thousand pounds out of a novel, first and last. Such a person can write two novels a year with ease. I have more than once been astonished at the sums received by novelists whom, both in an artistic and a commercial sense, I had regarded as nobodies. I know an instance of a particularly mild and modest novelist who was selling the book-rights of her novels outright for three hundred pounds apiece. One day it occurred to her to demand double that sum, and to her immense surprise the publisher immediately accepted the suggestion. I should estimate that this author can comfortably write a book in three months.
The Really Successful Novelist.
The novelist who once really gets himself talked about, or, in other words, sells at least ten thousand copies of a book, and who is capable of living up to his reputation, soon finds that he is on a bed of roses. For serial rights in England and America he may get fifteen pounds per thousand, making twelve hundred pounds for an eighty-thousand-word novel. For book-rights he will be paid at the rate of about seventy-five pounds per thousand copies of the circulation; so that if his book sells ten thousand copies in England and five thousand copies in America, he receives eleven hundred and twenty-five pounds. Baron Tauchnitz will give from twenty-five to fifty pounds for the continental rights, and the colonial rights are worth something. The grand total for the book will thus be quite two thousand four hundred pounds. This novelist will probably produce three novels in two years. Magazines will pay sixty pounds apiece and upwards for his short stories, and from time to time the stories will be collected and issued in a volume which is good for a few hundred pounds. By writing a hundred and fifty thousand words a year he will make an annual income of three thousand five hundred pounds. His habit will be to write a thousand words a day three days a week, and on each working day he will earn about twenty-five pounds. All which is highly agreeable—but then the man is highly exceptional.
The case of the novelist who has a vogue of the most popular kind, that is to say, whose books reach a circulation of from fifty to a hundred thousand copies, is even more opulent, luxurious, and lofty. The sale of a hundred thousand copies of a six-shilling novel means that the author receives upwards of seven thousand five hundred pounds. The value of the serial rights of a book by such an author is extremely high in many cases, though sometimes it is nothing. There are ten authors in England who can count on receiving at least four thousand pounds for any long novel they choose to write, and there are several who have made, and may again make, twenty thousand pounds from a single book, which is at the rate of about four shillings a word. And seeing that any author who knows his craft can easily —despite statements to the contrary in illustrated interviews and other grandiose manifestations of bombast—compose three thousand words of his very best in a week, the pecuniary rewards of the first-class “boom” should satisfy the most avaricious and exacting.
The Sagacious Mediocrity.
But the average mediocre novelist, too good to excite a mob to admiration, and not good enough to be taken seriously by persons of taste, can have only a polite interest in the foregoing statistics. It remains for me to assure the average mediocre novelist in posse, that, if he minds his task, produces regularly, perseveres in one vein, judiciously compromises between his own ideals and the desires of the public, and conscientiously puts his best workmanship into all he does, he may safely rely on a reasonable return in coin. There are scores of mediocrities who make upwards of five hundred a year from fiction by labour that cannot be called fatiguing, writers who never accomplish anything worthy of the name of art, but who fulfil a harmless and perhaps useful function in our effete civilisation. The novelist, even the mediocrity, works under felicitous conditions. He is tied to no place and no times. He probably writes for three hours a day, five days a week, nine months in the year. He can produce his tale beneath an Italian sky as easily as in the groves of Brixton or Hampstead. No man is his master, and he is dependent on nobody’s goodwill and on nobody’s whim. Only three things can seriously hurt him: a grave failure of health, a European war, and a prolonged strike of bookbinders. The efflux of time will serve but to solidify his reputation, if he uses it well; his income will rise for years, and will remain stable for more years, and though ultimately it must fall it will not fall as fast as once it rose. On the other hand, the novelist who will not study his readers, who presumes on their obtuseness to offer them less than his best, and who lacks stedfastness, may confidently anticipate a decreasing income, no matter what his powers.
Non-Fictional Writing.
The well-known division of authors into those who want to write because they have something to say, and those who merely want to write, is peculiarly applicable to the non-fictional field. To the former class belong the authors of the best histories, biographies, travel books, theological books, and scientific, critical, and technical treatises. The latter class is composed of a heterogeneous crowd of compilers, rearrangers, and general literary middlemen anxious to turn an honest penny. The former class seldom needs advice of an expert nature, for the troubling consciousness of a "message” almost invariably connotes the ability to deliver that message with all needful lucidity and conviction; no one is so sure of achieving the aims of the literary craftsman as the man who has something to say and wishes to say it simply and have done with it. The latter class needs direction, for it has none of its own; and its principal desire is to make money, whereas with the former class the financial side of the work is usually secondary. Many great works of fiction have been accomplished because the authors wanted money, and wanted it badly and in large quantities, but this can be said of extremely few great non-fictional works.
The literary aspirant who merely wants to write, and who cannot write fiction, will have to be content with the prospect of a smaller income than he could derive from the imaginative gift did he possess it But nevertheless, with ingenuity, he can make money. Popular biographies—especially of princes, artists, and scoundrels,