The Big Book of Social Media Marketing Tips. Nishant Baxi
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are a lot benefits in having a social media account for your company. But there are also dangers. You need to analyze if you can take these risks head on.
– Know the dangers and risks of having a social media account and see if it is worth it.
Tips on keeping subscribers glued to your account
14. Keep your pages looking beautiful and/or professional.
You may need to hire people to do this for you. This is important because if your social media profile looks shabby, people will probably not have a very good impression of your company.
– Sport a page design that corresponds to the nature of your company.
You cannot just decide on what design to use based on your personal taste. Instead, it needs to be based on the nature of your services/products. For example, if your products are for children, your page should look fun and colorful.
16. Regularly post new comments and news.
– The Big Book of Social Media Marketing Tips
If you do not post regularly, your subscribers will think that your company is not active and is slacking off. To avoid this, you need to post news and comments regularly.
– Always respond to questions if possible. Avoid ignoring your subscribers.
People will certainly ask questions. You should provide a response if you can. This is one way to show hospitability and people will appreciate it.
– Do not always use just words. You can use multimedia once in a while.
If all your announcements are just words and sentences, it will soon get boring no matter how interesting your posts are. So once in a while, try to convey what you want to say through videos, images, and presentations.
19. Try sporting several design schemes from time to time.
One design theme throughout the year is too boring. It will also give people the impression that you lack resources, so try sporting a new look for your page from time to time. One good tip is to follow the changes of season (summer look, winter look) or you can also follow the coming of holidays (Christmas look, Halloween look).
– Just a logo is not enough. Try uploading more photos related to your company.
Some companies only upload their company logo. This is boring.
You should post more photos about your company.
– The Big Book of Social Media Marketing Tips
– Always upload photos of recent events that involved your company.
If your company recently hosted or attended an event, you should post photographs of it. This way, people will see that your company is active.
22. Do poll questions once in a while. Keep it exciting.
Studies show that people like answering quick poll questions on social media sites. Try doing it once in a while to entertain your subscribers. But keep it related to your business. For example, if you are in the fashion industry, maybe you can make a poll of which among a list of artists is more fashionable in their opinion.
– Post updates about new promos that your company offers.
Your social media profile is one good channel to announce promos and events that your company hosts. Also, it will keep your subscribers checking your profile.
– The Big Book of Social Media Marketing Tips
Tips on using multimedia content
– Use only high quality media content. Do not settle for mediocre quality.
The quality of the media content you upload will have a huge impact on your company’s image. Make sure that you only use high quality ones.
– Instead of uploading videos to the actual social media account, considering using links instead.
Some social media sites limit how many megabytes of file you can upload. So instead of uploading a video to the blog site, consider uploading them to Youtube first and link the Youtube URL to your blog site.
– Choose multimedia designs that suit your targeted market niche.
The design scheme of the multimedia contents you upload should match the nature of your business.
– Always check for possible mistakes before uploading so as to maintain credibility.
Especially if you hired people to make the video or graphics for you, it will be necessary that you check it for errors first before you upload it.
– The Big Book of Social Media Marketing Tips
– Know the upload limitations of your social media of choice.
Facebook for example limits how many megabyte of file you can upload. Know these limits so you can plan how much multimedia file you can use to improve the look of your page.
– Remove oldest multimedia uploads to free up your upload limit.
If you ran out of storage space and you need to upload a new file, perhaps there are some previously uploaded media files that are no longer needed and may already be deleted.
– Know which uploads should never be removed to matter what.
Not all multimedia you previously uploaded may be removed. Some need to stay for your subscribers to see. For example, if you uploaded a video that features the product specs of your main product, you should probably keep that video file for new subscribers to see.
31. HD quality is good but do not always use it.
Your subscribers will appreciate an HD quality video upload. But it will take a lot of space. Even if you use Youtube, an HD file will take longer to load on slower connections.
– The dimension of photographs does not always have to be big in order to be high quality.
– The Big Book of Social Media Marketing Tips
There is this connotation that the higher the pixels, the better the quality and clarity. But it is not always the case. It all depends on the editing. A 640x480 photo may look clearer than a 1024x720 photo.
Tips on using language
33. Decide on a language to use.
English is considered the international language. But there are still plenty of people who cannot understand English. If your target is a small