Десять смертных грехов маркетинга. Филип Котлер

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Десять смертных грехов маркетинга - Филип Котлер

Десять смертных грехов маркетинга - Филип Котлер

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      Примечания

      1

      Doug Hall, Jump Start Your Business Brain (Cincinnati, OH: Brain Brew Books, 2001), p. 3.

      2

      Naomi Klein, No Logo (London: Flamingo, 2000). Издание на русском языке: Наоми Кляйн. No Logo. Люди против брэндов. – М.: Добрая книга, 2008.

      3

      На Amazon.com можно найти более 136 книг со словами Deadly Sins. Но лишь две из них относятся к литературе по менеджменту: David L. Dotlich and Peter C. Cairo, Why CEOs Fail: The 11 Deadly Sins and How NOT to Commit Them, и Jonathan Ellis and Rene Tissen, The Seven Deadly Sins of Management (London: Profile Books, 2003).

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