Choosing 360: A Guide to Evaluating Multi-rater Feedback Instruments for Management Development. John Fleenor W.

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Choosing 360: A Guide to Evaluating Multi-rater Feedback Instruments for Management Development - John Fleenor W.


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      CHOOSING 360

      A GUIDE TO EVALUATING MULTI-RATER FEEDBACK INSTRUMENTS FOR MANAGEMENT DEVELOPMENT

      CHOOSING 360

      A GUIDE TO EVALUATING MULTI-RATER FEEDBACK INSTRUMENTS FOR MANAGEMENT DEVELOPMENT

      Ellen Van Velsor

      Jean Brittain Leslie

      John W. Fleenor

      Center for Creative Leadership

      Greensboro, North Carolina

      The Center for Creative Leadership is an international, nonprofit educational institution founded in 1970 to advance the understanding, practice, and development of leadership for the benefit of society worldwide. As a part of this mission, it publishes books and reports that aim to contribute to a general process of inquiry and understanding in which ideas related to leadership are raised, exchanged, and evaluated. The ideas presented in its publications are those of the author or authors.

      The Center thanks you for supporting its work through the purchase of this volume. If you have comments, suggestions, or questions about any CCL Press publication, please contact the Director of Publications at the address given below.

      Center for Creative Leadership

      Post Office Box 26300

      Greensboro, North Carolina 27438-6300

      336-288-7210 • www.ccl.org

      ©1997 Center for Creative Leadership

      All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

      CCL No. 334

       Library of Congress Cataloging-in-Publication Data

      Van Velsor, Ellen

      Choosing 360 : a guide to evaluating multi-rater feedback instruments for management development / Ellen Van Velsor, Jean Brittain Leslie, John W. Fleenor.

      p. cm.

      Update ed. of: Feedback to managers, vol. 1. 1991.

      Includes bibliographical references (p. ).

      ISBN 1-882197-30-5 [ISBN-13: 978-1-882197-30-9]

      1. Organizational effectiveness—Evaluation—Methodology. 2. Feedback (Psychology). 3. Executives—Rating of. I. Leslie, Jean Brittain. II. Fleenor, John W. III. Morrison, Ann M. Feedback to managers. IV. Title.

      HD58.9.V36 1997

      658.4'03—dc21

      97-18853

      CIP

       Table of Contents

       Foreword

       Acknowledgments

       Introduction

       STEP 1: FIND OUT WHAT IS AVAILABLE

       STEP 2: COLLECT A COMPLETE SET OF MATERIALS

       STEP 3: COMPARE YOUR INTENDED USE TO INSTRUMENT CHARACTERISTICS

       STEP 4: EXAMINE THE FEEDBACK SCALES

       STEP 5: FAMILIARIZE YOURSELF WITH THE INSTRUMENT-DEVELOPMENT PROCESS

       STEP 6: LEARN HOW ITEMS AND FEEDBACK SCALES WERE DEVELOPED

       STEP 7: FIND OUT HOW CONSISTENT SCORES TEND TO BE

       STEP 8: ASSESS BASIC ASPECTS OF VALIDITY—DOES THE INSTRUMENT MEASURE WHAT IT CLAIMS TO MEASURE?

       STEP 9: THINK ABOUT FACE VALIDITY

       STEP 10: EXAMINE THE RESPONSE SCALE

       STEP 11: EVALUATE THE FEEDBACK DISPLAY

       STEP 12: UNDERSTAND HOW BREAKOUT OF RATER RESPONSES IS HANDLED

       STEP 13: LEARN WHAT STRATEGIES ARE USED TO FACILITATE INTERPRETATION OF SCORES

       STEP 14: LOOK FOR DEVELOPMENT AND SUPPORT MATERIALS

       STEP 15: COMPARE COST—VALUE FOR THE PRICE

       STEP 16: CONSIDER LENGTH A MINOR ISSUE

       Conclusion

       References

       Suggested Readings

       Glossary of Terms

       Instrument Evaluation Checklist

       Foreword

      At the end of 1991, CCL published the two-volume Feedback to Managers (Volume I: A Guide to Evaluating Multi-rater Feedback Instruments; Volume II: A Review and Comparison of Sixteen Multi-rater Feedback Instruments). Since that time, there has been a notable increase of interest in multi-rater, or 360-degree, instruments: More are available; they are being used for a wider range of purposes; and much has been learned about their use. A revision is thus in order. What you will find here is an updated edition of the first volume (with a new edition of the second currently in progress).

      The text has been thoroughly reviewed by the authors—Ellen Van Velsor and Jean Brittain Leslie, who wrote the original edition, and John Fleenor, who joined the team for this version—and changes have been made to reflect current understandings in the field—for instance, new information on the proper use of norms and on “item banks” (a collection of instrument items that have been tested for reliability and validity) has been added, and the section on validity has been redone.

      You will note that this work has been retitled and that it is no longer referred to as the first volume of a set. We wanted to make this guide, which can help practitioners begin to make sense of the complexity and proliferation of instruments, as visible as possible. The update of the second volume, also to be a stand-alone publication, will aid practitioners by providing in-depth descriptions of selected instruments, including some that were not included in the previous edition, and discussion of key issues in their use. The two can still, of course, be used together, and we invite people to do so.


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