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rel="nofollow" href="#litres_trial_promo">Wrap Up

       Shot List

       Scheduling Interviews

       Travel

       Participant Releases and Non-Disclosure Agreements

       Incentives

       Summary

       CHAPTER 4

       More Than Just Asking Questions

       Showing and Telling

       Bring the Tools

       Mapping

       Reactions to Concepts

       Concept Formats

       Reactions to Other Stuff

       Homework

       Summary

       CHAPTER 5

       Key Stages of the Interview

       But Wait! Before You Head Out: Roles for the Field Team

       A Guide to Participating in Fieldwork

       Everyone Stays Engaged

       Once You Get On-Site

       Crossing the Threshold

       Restating Objectives

       Kick-Off Question

       Accept the Awkwardness

       The Tipping Point

       Reflection and Projection

       The Soft Close

       Summary

       CHAPTER 6

       How to Ask Questions

       Silence Defeats Awkwardness

       Managing the Flow

       Version 1

       Version 2

       Getting to Even More of the Answer

       A Palette of Question Types

       Managing the Ebb and Flow of the Interview

       Embracing Your Participant’s Worldview

       Use Their Language

       Assume Your Participant Makes Sense

       Don’t Make Your Questions Pass/Fail

       Don’t Presume They Accept Your Worldview

       Don’t Enter Lecture Mode

       If You Have to Fix Something, Wait Until the End

       Summary

       CHAPTER 7

       Documenting the Interview

       Taking Notes

       Typing vs. Writing Your Notes

       The Notetaker’s Voice

       Audio Recording the Interview

       Video Recording the Interview

       Photographing the Interview

       Sketching the Interview

       Debriefing After the Interview

       Taking Field Notes

       Sharing Field Highlights

       Summary

       CHAPTER 8

       Optimizing the Interview

       Troubleshooting Common Interview Problems

       When the Participant Is Reticent

       When the Participant Isn’t the Right Kind of User

       When the Participant Won’t Stop Talking

       When You Feel Uncomfortable or Unsafe

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